Is such a thing even possible for an engineer? Maybe not in
a literal sense, but what does it mean when a VP or director
says it (because they do say it)?
Short version: When a VP or Director says that, they probably
mean “You're giving me too much detail (which I don’t want/need to know);
let's get to the
high-level information (which I do need to know).” Details follow.
Some years back, when I was working at HP, my boss and
I had a meeting with
“the great Bernard” (my boss's phrase)
to talk about a proposal from a customer—it was
AT&T actually. They wanted us to port some of their
code into the HP-UX™ kernel, and provide
support.
We had studied their proposal; I even had a look at
their code. We had prepared some slides (think "powerpoint")
and went to see Bernard. Bernard had talked with
hundreds of customers and partners, and had a clear idea of what he
wanted us to say.
It was not what we had written. Our slides
discussed capabilities, testing, limitations and such;
we had numbers and details.
Bernard took a pad of paper, turned it "sideways"
("landscape" orientation), and started writing:
- HP is fully committed to AT&T System V
- …
His next points talked about how this would have to
be an HP product, available to all our customers.
When we met with the AT&T folks, Bernard did
a lot of the talking. He said we were going to
sell a product based on their code, meaning anybody could
buy it from us. They asked if they'd
get some of the money, too. "Maybe," he said. That satisfied them.
The discussion continued at a very high level.
So had we been too thorough?
Well, no. But the presentation materials were too
detailed for the level of conversation we were having.
Fortunately, Bernard was vetting the materials so that
we could have a fruitful conversation with the customer
(and our would-be partner).
The lesson from this experience, which probably happened in the
late 1980s, was to create a presentation to match the audience.
If we were meeting with their technical team, like the folks
who had written the code, or their QA folks, our materials
would have been great.
I've been taught this lesson many times over the years,
but I have yet to fully absorb its importance. I tend to
ASS-U-ME that people have the same background as I, are
fluent in the same languages (like vi(1) keystrokes),
will "get" my allusions, and so on. When I'm my
best (most culturally-sensitive) self, I remember not to assume too
much, and one would think I'm getting better at this as I get older.
Well, hope springs eternal…
Too much detail!
The above vignette makes the point that directors and
high-level managers think and talk at, well, a high level.
No, really! They don't want a lot of details.
This can be bad (consider the Challenger disaster)
but it's also necessary: before we can engage in a detailed
discussion, somebody's got to set the rules of engagement,
or terms of reference.
This is obvious when talking with partners or
customers; it's less obvious but sometimes still essential
within the company.
When a director asks how it's going, she probably doesn't want
to know that I've examined so far at 17 of the 26 potential callers of a
particular routine. She is thinking about a milestone we need to hit,
or whether a particular design decision looks like it was
working out. What we need to do is give them the information they
want in a way that they'll understand.
And I don't just mean "easy to understand"; I also mean
"nearly impossible to mis-understand." But that's another blog post.
But I spent so much time on this!
When I'm in the midst of analyzing logs and core dumps
(or trying to), and somebody asks me what's happening,
I want to answer the question as I hear it. My whole
mind, hence my whole world, has been wrapped up in these
log entries, and these backtraces, and so on.
The discipline I need to embrace in these moments is
two-fold:
- to disengage enough from what I'm thinking about and
put myself in the other person's shoes, if just for a
minute; and
- to restrain myself from talking too long about something
just because I've been thinking so long about it.
An example of how #2 was done right is from the motion picture
industry. In
Star Wars Episode VI: Return of the Jedi,
Luke Skywalker confronts "Jabba the Hutt" at the latter's lair,
an intricately constructed craft that looks like an ancient
sailing vessel. This thing was carefully designed and beautifully
contructed; I seem to recall that there were many arguments over
the design and that it took months and months to construct.
But it's on the screen for no more than 5-10 seconds.
Why only 5-10 seconds? Because that's as long as the audience
needs to look at it. Contrast this with the earlier
Star Trek: The Motion(less) Picture, where you
feel like you're watching a shuttlecraft approach
Enterprise for half the movie.
Conclusion
As my wife often reminds me—or rather, as I repeatedly bang
my head against this same wall—there's often a big difference
between what she wants to hear when she asks me something, and
what I want to tell her about it.