These promotions will be applied to this item:
Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.
Your Memberships and Subscriptions

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Follow the author
OK
Think Big: Take Small Steps and Build the Future You Want Kindle Edition
What are you doing today to make your dream future come true?
'A rare self-help book that's actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals.' Adam Grant, bestselling author of Think Again and Originals
'A practical and accessible guide to using behavioural science in your career.' Caroline Criado Perez, author of Invisible Women
________________
We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small. Drawing on cutting-edge research from behavioural science, Dr Grace Lordan offers immediate actionable solutions and tips that will help you get closer to your dream future, every day.
Focusing on six key areas - your time, goal planning, self-narratives, other people, your environment, and resilience - Dr Lordan reveals practical, science-backed hacks that will help you get ahead. Each chapter introduces us to behavioural science concepts like the 'halo effect', 'confirmation bias', 'affect heuristic' and the 'ostrich effect', to help you better understand yourself and others, so that you can get the most out of your career.
Whether you fantasise about changing industry, landing that big promotion, writing a screenplay or setting up your own company, Think Big creates a clear pathway to the future you want now. Some of the things you'll learn include how to:
· Overcome a fear of failure and throw yourself at opportunity
· Craft the optimum environment for work and give yourself ample time for tasks
· Rewrite self-narratives and tackle imposter syndrome
· Watch out for other people's biases and stop them from holding you back
Think Big provides a practical framework to keep you moving in the right direction towards any goal. It will help you get out of your own way and propel you on the path to success, transforming you from dreamer to doer!

Explore your book, then jump right back to where you left off with Page Flip.
View high quality images that let you zoom in to take a closer look.
Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.
Discover additional details about the events, people, and places in your book, with Wikipedia integration.
Customers who read this book also read
- Always focus on processes rather than outcomes because it is processes that are firmly within your control.Highlighted by 716 Kindle readers
- When thinking big, it is never all or nothing. Regular small positive actions have a disproportionately large positive effect on major life outcomes.Highlighted by 574 Kindle readers
- The power of our own narratives to shape both our actions and inactions is tremendous.Highlighted by 509 Kindle readers
From the Publisher



About the Author
Dr Grace Lordan is the Founding Director of The Inclusion Initiative (TII), Director of the MSc in Behavioural Science and an Associate Professor in Behavioural Science at the London School of Economics and Political Science. An economist by background, her research is focused on understanding why some individuals succeed in life and others don't. She is an expert on the effects of unconscious bias, discrimination and technology changes. Grace is an expert advisor to the UK government sitting on their skills and productivity board. Her academic writings have been published in top international journals in economics and the broader social sciences. This is her first book.
Product description
Review
Want to advance your career fast without compromising personal happiness? Think Big can help. It provides a handy, science driven framework to career building that can fit around even the busiest person's daily life ― Jonah Berger, Wharton Professor and Bestselling Author of The Catalyst
A practical and accessible guide to using behavioural science in your career ― Caroline Criado Perez, author of Invisible Women
On your journey to thinking big - about yourself and about the world - Grace Lordan is a wise and winning guide. She's written the ultimate primer on enlisting modest changes to achieve monumental goals ― Daniel H. Pink, author of WHEN, DRIVE, and TO SELL IS HUMAN
If you know it's time to aim higher in your career, Think Big provides a clear and compelling behavioral science toolkit to help you realize your goals and replace your current reality with something bigger, better and more enjoyable ― Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business
In a refreshingly down to earth way, Grace shows how the insights from behavioural science can not only help you to build the career you want but also the career that will make you happy. This book will interest and entertain you whatever your stage of career ― Professor Paul Dolan, London School of Economics, author of Happiness by Design and Happy Ever After
Dr Grace Lordan has created one of the most important books anyone can read to help their working life. Anchored with behavioural science she shows how all of us can move towards our ambitions while fighting back worries and self doubts ― Bruce Daisley, author of The Joy of Work
In this must-read book, Grace equips you with the know-how required to take your career to the next level. This book will not only inspire you to think bigger, but to take immediate action in turning those dreams of yours into reality. When you think big and start taking small, consistent steps forward each day, anything becomes possible! ― Simon Ong
Insights from Behavioral Science are being used around the globe for a variety of purposes but never, until now for career building-something Grace Lordan does systematically, eloquently, and instructively in Think Big ― Robert Cialdini, Author of Influence and Pre-Suasion
A practical and compelling treatise on leveraging big insights from behavioural science to enable big upgrades to your career. ― Cal Newport, author of A World Without Email
Engaging, practical and insightful. Reading Think Big is like having a savvy performance coach sat inside your head, helping correct your path towards the career you really want ― Graham Alcott, author of Productivity Ninja
This is a rare self-help book that's actually informed by evidence. Drawing on her knowledge of behavioural economics and psychology, Grace Lordan shares a host of perceptive, practical tips for getting out of your own way and making progress toward your career goals ― Adam Grant, New York Times bestselling author of THINK AGAIN and ORIGINALS, and host of the TED podcast WorkLife
About the Author
Product details
- ASIN : B08J69JSG5
- Publisher : Penguin (25 Mar. 2021)
- Language : English
- File size : 2.4 MB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 328 pages
- Best Sellers Rank: 293,745 in Kindle Store (See Top 100 in Kindle Store)
- 129 in Job Hunting (Books)
- 168 in Vocational Career Guidance
- 289 in Business Careers (Kindle Store)
- Customer reviews:
About the author

Dr Grace Lordan is the Founding Director of The Inclusion Initiative (TII), Director of the MSc in Behavioural Science and an Associate Professor in Behavioural Science at the London School of Economics and Political Science. Grace has a PhD in Economics, and an undergraduate degree in computer science. Her research is focused on understanding why some individuals succeed in life and others don't. She is an expert on the effects of bias, discrimination and technology changes. Grace is an expert advisor to the UK government sitting on their skills and productivity board. Her academic writings have been published in top international journals in economics and the broader social sciences. Think Big, Take Small Steps and Build the Future you Want is her first book.
Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book excellent at conveying behavioral science concepts and providing real-world practical advice. They appreciate its readability, with one customer noting it's written in a straightforward manner. The pacing is engaging, with one review mentioning interactive questionnaires.
AI-generated from the text of customer reviews
Select to learn more
Customers find the book's advice level positive, appreciating how it conveys behavioral science concepts and offers real-world practical guidance. One customer notes it is filled with credible solutions to achieve personal goals, while another mentions it provides tangible suggestions throughout.
"...very gently, with lots of good examples from real life, and a practical toolkit for achieving what you want in small steps that lead to incredible..." Read more
"...The book has a lot of fresh ideas, and helps reframe older ones in a new context, with examples of how they work in practice that help them stick in..." Read more
"...She also highlights the fascinating behavioural biases and blind spots that we can all fall victim to and outlines methods to navigate these..." Read more
"...this book is like having a friend cheering you on and supporting you with wise advice as you reconsider your future and take steps to change it for..." Read more
Customers find the book readable and brilliant, with one customer noting that it is well written and provides a clear framework.
"...I found it readable, funny, thoughtful, insightful, INCREDIBLY useful and, very very rare for a book, genuinely life-changing...." Read more
"...book the author takes behavioural science and really demonstrates in a really accessible way how it can be used to improve yourself and achieve your..." Read more
"...It provides a clear framework to help you work out what your big goals are, and how to move towards them by taking small, manageable actions...." Read more
"...Overall, this is a truly brilliant book which I highly recommend to anyone at any stage in their life." Read more
Customers find the pacing of the book engaging, with one mentioning the interactive questionnaires.
"...Think Big is engaging from start to finish through interactive questionnaires that I will most definitely revisit along my big thinking journey...." Read more
"...credible, and the entire book is written in a straightforward and engaging way with many relatable examples...." Read more
"...with stories which bring home the key messages in a clear and engaging way...." Read more
Reviews with images

Practical, relatable, and inspiring for anyone rethinking their career
Top reviews from United Kingdom
There was a problem filtering reviews. Please reload the page.
- Reviewed in the United Kingdom on 26 March 2021One of the best, if not the best, book I've read on the subject of goal setting and achievement. - This book is a real gem of inspiration and guidance that arrived in my life at exactly the right time.
I thought this book was superb, but more importantly, after about ten minutes I felt it was already changing my behaviour! After reading it just once, I feel so much more positive about being on track to achieve all I want in the near future.
Lordan lays out her methods and thoughts very gently, with lots of good examples from real life, and a practical toolkit for achieving what you want in small steps that lead to incredible results. Everything is intelligently researched and well explained.
I found it readable, funny, thoughtful, insightful, INCREDIBLY useful and, very very rare for a book, genuinely life-changing.
I'm reading this book over several times to make sure that I have a full understanding of the proposed actions and to make sure that I actually make them a positive 'habit'.
If you're like me and seriously pursuing your best future, buy this book and build a better life!
- Reviewed in the United Kingdom on 25 March 2021In this book the author takes behavioural science and really demonstrates in a really accessible way how it can be used to improve yourself and achieve your goals. While other behavioural science books tend to focus on the societal benefits of behavioural science, this book deconstructs the theory and applies it in ways that are really practical, often inspiring, and can be applied at an individual level. While I was primarily interested in the academic insights and hadn't really thought about really setting personal goals, I found myself reflecting on the exercises and figuring out how I can start applying them to my life.
The book has a lot of fresh ideas, and helps reframe older ones in a new context, with examples of how they work in practice that help them stick in your brain. I particularly enjoyed thinking about how omission bias or action bias has been driving some of my choices without realising it.
All in all, a really brilliant read! I recommend to everyone who has started thinking about how to achieve their goals and even to those who haven't yet really thought about it!
- Reviewed in the United Kingdom on 27 April 2021Think Big is a comprehensive guide to achieving your biggest goals. In this book Grace encourages the reader to become self aware. She also highlights the fascinating behavioural biases and blind spots that we can all fall victim to and outlines methods to navigate these throughout our career. The pages of Think Big are full of practical solutions to speed bumps we will hit on our journey. This book has helped me to break down my goal into achievable small steps so the end destination no longer seems just beyond an insurmountable mountain and for that I am extremely grateful.
Think Big is engaging from start to finish through interactive questionnaires that I will most definitely revisit along my big thinking journey. Think Big is a must for anyone who wants to stack the odds in their favour and make their wildest dreams become a reality. This is the type of book you keep for life and refer back to whenever life throws you a curveball or you just need some motivation to get back on track.
The behavioural insights Grace has outlined in Think Big will no doubt help you achieve your big thinking goal but can also help you build better personal relationships, be happier and live a better life. I have noticed the difference in myself already and encourage everyone to read this book and recommend it to their friends! It is applicable to everyone, no matter what stage you are at in your career or in your life!
- Reviewed in the United Kingdom on 30 March 2021Think Big is a fabulous book, which I would recommend to anyone looking to apply behavioural insights to achieving their goals. It provides a clear framework to help you work out what your big goals are, and how to move towards them by taking small, manageable actions. The framework is based on well-evidenced scientific insights, making it highly credible, and the entire book is written in a straightforward and engaging way with many relatable examples.
Reading Think Big provided several ‘ah-ha’ moments through its discussion of behaviours that, on reflection, I can see have held me back in the past; as well as making me laugh out loud at some of the examples provided from Dr Lordan’s own school years. Overall, working through this book is like having a friend cheering you on and supporting you with wise advice as you reconsider your future and take steps to change it for the better.
- Reviewed in the United Kingdom on 26 March 2021I was very excited to read this book because of the cutting edge behavioural science insights and was pleasantly surprised by how enjoyable it has been to read! This book is filled with stories which bring home the key messages in a clear and engaging way. Compared to other self help or career progression books, this is one to trust as the messages are backed by science. The author does an excellent job of conveying behavioural science concepts in an easy to understand way.
I am looking forward to applying these insights to my life as there are many tangible suggestions throughout- I particularly like the template on monitoring learning!
Overall, this is a truly brilliant book which I highly recommend to anyone at any stage in their life.
- Reviewed in the United Kingdom on 7 April 2021This is a fabulous book. Really well written in an engaging style, that makes the Behavioural Science-infused techniques it proposes, easy to understand and highly practical. Dr Lordan writes in a very personal way which draws the reader in and demonstrates that she practices what she preaches.
Whether you're starting out on your career or retired, this is an indispensable guide to the question we're all asking ourselves - how do I get the most out of life? By reading this, you'll get some ideas about how to go about answering it. Highly recommended.
Top reviews from other countries
- GuilhermeReviewed in Brazil on 25 July 2023
5.0 out of 5 stars Clever
really has some clever and useful tactics. original stuff, not the common stuff you see online
- Betsy BerlinReviewed in Germany on 10 April 2024
5.0 out of 5 stars Interesting
Interesting
- Pratik Kumar PatraReviewed in India on 29 August 2024
5.0 out of 5 stars Review
Good book
- G. WuReviewed in Canada on 25 March 2021
5.0 out of 5 stars Excellent book full of actionable insights
This is an excellent book that draws on insights from scientific evidence on human behaviours and applies it to career management. An easy-to-read book with lots of actionable insights that can be implemented in our everyday life. I strongly recommend this book for anyone who provides career advice to others such as career advisors, Human Resources professionals, and professional coaches. It will also be a fantastic book for someone that is interested in taking small steps in building their future.
- IamDiamondRainReviewed in the United States on 23 September 2024
5.0 out of 5 stars Really good book
Definitely worth it read it 5 times since I had it recommend if u feeling stuck but got big goals