Why is creative industry growth disproportionately benefiting the privileged? Are working class people behind held back from progressing within the PR industry? What are the barriers that are preventing the communications industry from becoming more diverse and inclusive?

Our guest for episode seven of the #GoodJourneysPod is Sarah Waddington CBE - social mobility activist, chartered PR practitioner and highly experienced management consultant.

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With over 20 years' experience in helping organisations to articulate their purpose, create value and deliver social impact, Sarah really is a pioneer of best practice. Her CBE was awarded in June 2021 for services to public relations and the voluntary sectors, and she has also been awarded the CIPR’s Sir Stephen Tallents Medal for exceptional achievement in PR.

A strong advocate of accountable leadership and women in business, Sarah is a Past CIPR President, a PRCA Fellow and strongly believes in helping young talent break through. Alongside her husband Stephen Waddington, she co-founded Socially Mobile in 2020, with the aim of improving social mobility within the public relations industry.

The interview can be watched in full on Second Mountain Comms' YouTube channel - please do subscribe for future episodes - and listened to widely across all major podcasting platforms. If you have enjoyed this episode, we’d hugely appreciate a rating and positive review on Apple Podcasts, Google Podcasts or Spotify; it really helps these inspiring journeys to reach others.

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