Destination marketing organizations invest considerable amounts of money in the development
of Web sites as part of their overall promotion efforts. With increasing pressure on their …

Websites have become a vital part of National Tourism Organisation’s (NTOs) marketing and
communication activities, often providing a first point of contact with the destination in the …

Destination marketing has been an important area of study for the last 20 years. The intensifying
competition among tourism destinations all over the World has been the major reason …

Tourism destination websites contribute significantly to the competitiveness of a tourism
destination. Websites and mobile technology are their main digital marketing contributors by …

Definition A holistic, multi-organization view of marketing or destination management
organizations (DMOs) who must muster the best efforts of many partner organizations and …

The aim of this paper is to study the perceived image specialisation of multiscalar tourism
destinations as reflected in tourists' online user-generated content (UGC). For this purpose, …

The aim of this paper is to study the perceived image specialisation of multiscalar tourism
destinations as reflected in tourists' online user-generated content (UGC). For this purpose, …

This research investigates the relationship between Web site design and the Web site end-user
experience of a vast number of English tourism destinations, both local and regional …

… Success factors for destination marketing web sites: A qualitative meta-analysis. Journal
of Travel Research, 46 (1), 46–63. Qu, H., Kim, LH, and Im, HH (2011). …

This study explores how informative and entertaining features of destination marketing
organization (DMO) websites affect a sense of telepresence, and how these features affect visitors…