TSIM SHA TSUI, Hong Kong--(BUSINESS WIRE)--Leading international toy and consumer products company, ZURU™, announced today that Bunch O Balloons is once again the #1 selling toy in Q1 and Q2 of 2017 in the U.S. for the second year in a row across all categories. The Kickstarter sensation and innovative water balloon line had the biggest sales at retail to date in 2017, increasing by 46% year-over-year across major retailers based on retailer sales data. The aggressive marketing campaign generated over 2 billion media impressions resulting in the Bunch O Balloons 3 pack recording its biggest single week of sales to date during the week beginning July 2nd.
“We are extremely pleased with the sales performance of Bunch O Balloons this summer, which well exceeded our expectations,” said Nick Mowbray, Co-CEO, ZURU. “The investments we made in advancements to the design, in production automation and engineering excellence have paid off. In addition, our best-in-class marketing practices have positioned Bunch O Balloons as the must-have summer toy from young to old.”
Mowbray continued, “2018 will see a strong line-up for the brand that includes new licenses and innovative supporting items that make Bunch O Balloons even more fun to play with.”
Bunch O Balloons creates over 100 water balloons in 60 seconds with a patented and ground-breaking design. The 2017 line included Minions-licensed Bunch O Balloons and the Filler Soaker, which fills up Bunch O Balloons without the need for a water hose, and doubles as a water blaster that shoots water up to 30 feet. ZURU plans to build on the success of the line with exciting new launches and more product innovations for 2018 including a new license and a play on waterslides.
The comprehensive marketing campaign included a partnership with preeminent global dance brand, World of Dance, featuring a series of events including the #UnleashSummer Challenge and the epic #SplashMob pool party, which created unique and engaging influencer-driven and user-generated content highlighting Bunch O Balloons as the must-have outdoor toy for summer. Collaborations with top YouTube influencers, including Ryan’s Toy Review and CKN Toys, showcased Bunch O Balloons as an essential part of summer fun for families. ZURU’s digital and experiential marketing strategy resulted in over 2 billion media impressions! Watch Bunch O Balloons in action here.
About ZURU
ZURU is a disruptive and award-winning company that designs, develops, manufactures and markets innovative toys. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies and is known for their agility, creativity and new-age manufacturing techniques. The company employs more than 400 staff, has 10 offices and supplies most major retailers in 120+ countries. ZURU has delighted millions of families all over the world through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks as well as successfully building their own global brands such as Bunch O Balloons™, X-Shot™, Robo Alive™, Micro Boats™ and Hamsters in a House™. Let’s reimagine play, everyday!
Visit us at www.zuru.com, Like us on Facebook @ZURUToysCompany, or Follow us on Twitter @ZURUToys.