This book aims to move beyond the business/social science debate by highlighting the diversity and richness of tourism research via case studies that cross the quantitative and qualitative divide.

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... Tourism Research Methods : Integrating Theory with Practice is essential reading for final year undergraduates , PhD students , academics and researchers in tourism . Also available from CABI Publishing Tourism and the Less Developed ...

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... Tourism research methods: Integrating theory with practice (pp. 191–209). London: CABI. Harwood, T. G., & Garry, T. (2003). An overview of content analysis. The Marketing Review, 3(4), 479–498. Hayes, A. F., & Krippendorff, K. (2007) ...

... Tourism research methods: Integrating theory with practice. Oxon: Cabi Publishing. Rocheleau, D. (1995). Maps, numbers, text, and context: Mixing methods in feminist political ecology. Professional Geographer, 47, 458–466. Ryan, C ...

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... Tourism research methods: integrating theory with practice. Wallington: CABI. Kotler, P. & Armstrong G. (2004) Principles of marketing. Prentice Hall Kotler, P., Bowen, J. & Makens, J. (2006). Marketing for hospitality and tourism. New ...

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