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Rickey Henderson
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Rollie Fingers
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Reggie Jackson
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Today's sports world has fallen head-over-heels with advanced metrics and analytics as the Go-To measuring mode of everything from advertising campaigns to zone defense efficiency. The advent of VR, AR, MR, AI and other technological wonders are forcing sports marketers to reevaluate their sales strategies to maximize revenue.
The conundrum that continues to defy the pivot table, algorithm, code line, headset-wearing, ear-budded brainiacs is the BH. How do you measure the emotional attachment to an 8-inch tall piece of polyresin?
Bobbleologists have traced the first nodding heads back to ancient Japan and China. Russian writer Nikolai Gogol's short story, The Overcoat, made reference to nodding and bobbing heads in 1842. In 1920, the New York Knickerbockers produced the first generic player bobblehead. In the 1960s, Major League Baseball rolled out bobbles made of papier mache.
Pedestrian promotions and in-game entertainment have their places in hyping fans interest in buying tickets. Common offerings include merchandise giveaways with every manner of logoed wardrobe additions, Mighty Mites (playing during halftime, the tinier the better), video boards on which fans share their 15 seconds of enlarged fame -- smooch cam, dance cam, sleep cam, scream cam, baby cam, cam cam. Kids' play areas, mascots, dance teams, circus acts, free food, player autographs, fan appreciation days, halftime contests, 50/50s, ethnic/national pride days, fireworks, post game concerts. Scroll through a few minor league baseball teams' 2018 promo schedules for what might have been omitted.
The number of bobblehead promotions proves that the little man is a giant in driving increased attendance. Similar to Legos, it seems that they propagate when your back is turned.
Like millions of Baby Boomers, I was fixated by the various animals that bobbed their heads in the backs of many cars of our childhood. When I was lucky enough to become VP of Business Operations of the Oakland A's in 1981, we were looking for a creative way to sell tickets for our upcoming homestands. We quickly drafted Mr. O. A. Bobble.
We created different video board destruction dramas for each opponent. Our peaceful looking A's bobble was filmed watching the Detroit Tigers bobble falling off the Coliseum scoreboard and smashing to smithereens, the New York Yankees bobble was blown up by firecrackers, the Angels bobble was stepped on by an loaned Barnum and Bailey Circus elephant, and the Red Sox bobble was obliterated by a Louisville Slugger. Our A's bobble would just be smiling, bobbing and nodding in his role as an innocent bystander. Our fans loved it.
The American Journal of Business shows that bobblehead giveaways boost league-wide baseball attendance by almost 7,000 fans per game. Simple math shows that the upside of a $3 investment in a little figurine drives much larger profits in ticket sales. Teams hand out over three million little head-shakers every year and the magic doesn't seem to be coming to an end.
Bobbleheads are the Switzerland of sports promotions. They are ageless, diverse, collectible, monetizable, smiling, easy to display, hot-ticket sellers. The Quants posses that teams have been working overtime to discover an analytic marketing breakthrough and are coming up empty.
It is really a very simple equation. BHG=IAxR -- BobbleHead Giveaways equal Increased Attendance times Revenue.
Andy Dolich, President, Dolich Consulting -- Dolich has held executive positions in the NFL (San Francisco 49ers), NBA (Memphis Grizzlies, Golden State Warriors, Philadelphia 76ers), MLB (Oakland A's), NHL (Washington Capitals) Pro Soccer and Lacrosse. Dolich is the Entrepreneur in Residence at Menlo College and co-author of
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The Ultimate Sports Guide
Sponsored by
The Bay Area's TOP Casino!
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The BEST Bay Area sports photos from --
Michael Zagaris, Ed Jay, Rich Yee, Kenneth Wong,
Ron Sellers, Darren Yamashita and Larry Rosa
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Monday, January 15 through Sunday, January 21, 2018
Issue No. 207
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Photo Gallery / Table of Contents
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For Your Viewing Pleasure!
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| | Jon Gruden officially took over the head coaching duties of the Oakland Raiders at a press conference at Raiders headquarters in Alameda last Tuesday, which also featured team owner Mark Davis (left) and general manager Reggie McKenzie (right). Gruden is returning for a second stint as coach, asserting that he is returning to take care of "unfinished business." Gruden has reportedly agreed to a 10-year, $100 million dollar contact. Will he lead the Raiders for 10 years? Not clear. As Gruden said, "I don't have a guarantee to be alive for 10 years." Photo by Larry Rosa. |
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Oakland Raiders
A large crowd, including former Raiders Charles Woodson (white shirt), turned out for the formal announcement of Jon Gruden being named the new Raiders head coach.
Photo by Larry Rosa.
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Howie Long, a studio analyst for Fox Sports' NFL coverage, was present.
Photo by Larry Rosa.
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California Golden Bears 66 v. Washington State Cougars 60
Cal Bears guard/forward Mikayla Cowling (3) steals the ball from Cougars forward Borislava Hristova (45) during the Pac-12 conference game between the California Golden Bears and the Washington State Cougars, played at Haas Pavilion in Berkeley on Sunday, Jan. 14.
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NorCal Classic at Stanford's Maples Pavilion
Senior Elizabeth Price (left, walking away) recorded a perfect 10 on bars to spark Stanford to a second-place showing last Monday night in the season-opening NorCal Classic at Stanford's Maples Pavilion. Photo by Rich Yee.
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Price's 10 on bars was the first for a Cardinal gymnast since Liz Tricase accomplished the feat in 2006. Price previously received a perfect score in vault against Oregon State in 2016. Last Monday, Price also earned 10 scores from three judges, two on bars and one on floor. Photo by Rich Yee.
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A young assistant provided scoring help for a judge.
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The Stanford gymnastics team gathers at the end of the NorCal Classic, hosted at Maples Pavilion, in which they finished second. Photo by Rich Yee.
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NEW Ultimate Sports Guide website
is here!
Under the ultra-skilled leadership of recent Cal graduate Ricky Liu, a team of talented Cal students have assembled an elegant new Ultimate Sports Guide website. Ricky's team includes Natalie Leung and Yafei Liang and please visit www.ultimatesportsguide.com.
Features include:
* An index of all Contributors' articles to our weekly Sports Today, since its inception in February of 2014. Authors include Andy Dolich, Dave Newhouse, Leland Faust, Pete Elman, and others. * Schedules for basketball are updated daily and include the Golden State Warriors, Sacramento Kings, Cal, Stanford, San Jose State, Saint Mary's, Santa Clara, USF, Sonoma State, Cal State East Bay, UC Davis, and Fresno State -- in each case both men's and women's teams. * Photo albums, first posted to Facebook (on Ultimate Sports Guide), are available for viewing. (Click Facebook Posts from the Home Page.) * New features are added regularly.
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USF Dons 65 v. Gonzaga Bulldogs 75
USF (10-9, 2-4 WCC ) guard Souley Boum scored 22 points to help the Dons stay with No. 15 Gonzaga (16-3, 6-0 WCC) at War Memorial Gym at the Sobrato Center on Saturday, Jan. 13. However, the Bulldogs led throughout the game, defeating the Dons by a score of
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Guard Frankie Ferrari releases a shot past the arm of Gonzaga's Johnathan Williams. Ferrari paced the Dons early and finished with 18 points along with five assists.
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2018 U.S. Figure Skating Championships
The 2018 Prudential U.S. Figure Skating Championships were held in San Jose earlier this month at SAP Center to rave reviews. Above, winners presenting their medals during the men's award ceremony included (left to right) Ross Miner, second place; Nathan Chen, first place; Vincent Zhou, third place; and Adam Rippon, fourth place. © 2018 Alex Ho.
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California Golden Bears 69 v. Washington Huskies 60
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Cal guard Asha Thomas angles her way past Washington guard Kierra Collier for a shot attempt. Thomas scored 14 points and added 8 assists. Cal entered the game ranked No. 24 in the country. Photo by Darren Yamashita.
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Before the game, Cal head coach Lindsay Gottlieb was presented a gift to commemorate her 200th career coaching victory. UC Berkeley chancellor Carol Christ was on hand to present the ball. To view a full photo album, visit our Facebook Page and be sure to LIKE us or visit www.ultimatesportsguide.com and click Facebook Posts on the Home Page, then Basketball. Photo by Darren Yamashita.
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* Schedules -- Basketball, Football, Baseball and Hockey -- continually updated
* Photo galleries -- 49ers, Raiders, Warriors, Sharks, Cal, Stanford, USF, etc.
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Cal State East Bay Pioneers 70 v. UCSD Tritons 76
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Hoodslam Casting Call
Hoodslam, an underground professional wrestling event, returned to its favorite venue, the Metro Operahouse in downtown Oakland on Sunday to produce a Casting Call, which was open to the public. The variety show, produced and booked by A.J. Kirsch, was comprised of comedians, musicians, burlesque and Hoodslam wrestlers. Above, Manny Faberino stands triumphant over an injured and shaken Shotzi Blackheart. Photo by Rich Yee.
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Ref Wiggles raises the arms of Shotzi Blackheart and Khan Abadi, the Dark Shiekh, after an incredible victory over Manny Faberino and Scott Rick. To view a full photo album, visit our Facebook Page and be sure to LIKE us or visit www.ultimatesportsguide.com and click Facebook Posts on the Home Page, then Other Sports. Photo by Rich Yee.
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Saint Mary's Gaels 73, Central Washington Wildcats 5
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Skylar Diggins-Smith Basketball Camp
WNBA All-Star Skylar Diggins-Smith (above) completed her first Shoot 4 The Sky kids basketball camp of the year at Merritt College in Oakland on Sunday, Jan. 14. The camp is designed to challenge 7-18 year olds with fundamental skills and drills. It was an energetic four hours of training for the 50 campers and the dozen trainers. Each camper received a camp t-shirt, gift package, autographed item and the confidence to be a better player. Photo by Rich Yee.
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Campers were put through their paces by Skylar.
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At the end of camp, participants gathered for a group photo.
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Professional Bull Riders (PBR)
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San Jose Earthquakes
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| | The San Jose Earthquakes unveiled their 2018 MLS regular season schedule, which includes 16 matches at Avaya Stadium and a return to Stanford Stadium for the eighth consecutive season. Twelve of the team's 17 home games will be played on Saturday nights, and five matches will be televised nationally with select contests carried on ESPN2, UniMas and Univision. The Earthquakes will open the season on Saturday, March 3 at 7:30 p.m., presented by Avaya, with a rematch of the emotional 2017 Decision Day game against Minnesota United FC, in which the Quakes secured their spot in the 2017 MLS Cup Playoffs with a stoppage-time goal. The Quakes will play three of their first five games at Avaya Stadium, followed by a heavy road stretch, as six of their next eight contests will be played in foreign territory. To view the schedule, visit: www.sjearthquakes.com or also visit www.ultimatesportsguide.com, which has also posted the 2018 schedule and will be updated after every game. |
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Sonoma Raceway -- John's March Against Stomach Cancer
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| | Sonoma Raceway will open its 12-turn road course to walkers and runners alike as it hosts the West Coast's only major fundraising walk for No Stomach for Cancer on Saturday, Jan. 20. The 7th annual John's March Against Stomach Cancer will support the fight against the third leading cause of cancer deaths worldwide. John's March, which has raised more than $90,000 over the past six years, offers a unique chance to raise funds for No Stomach For Cancer, a global advocate for stomach cancer awareness, early detection, treatment and prevention (www.nostomachforcancer.org), and enjoy a symbolic "march" around the raceway's 2.52-mile road course. The event is named in honor of the raceway's longtime spokesman John Cardinale, who passed away in 2013 after a two-year battle with the disease, becoming one of nearly 723,000 people who will die from stomach cancer in the world each year. Participants and donors are encouraged to raise awareness and increase their impact by registering and creating a John's March team page at www.crowdrise.com/johnsmarch2018. Registration for the event is $40 per person, which includes the walk/run, a T-shirt and light refreshments following the March. For more information, visit www.sonomaraceway.com. (Above, Sonoma Raceway Crew Team photo.) |
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2 Minute Warning with Danielle Alvari
2 Minute Warning with Danielle Alvari -- Danielle turns her keen eye on the world of sports in her weekly updates. Delivered with fervor and charm, her show on YouTube offers a look at the quirks and appeals which makes sports so special. In Danielle's thirty fifth episode, she talks about the 2018 CFB Championship, NFL playoffs, and QB Carson Palmer. Visit:https://www.youtube.com/watch?v=IfVy8TxnQ50
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* Schedules -- Basketball, Football, Baseball and Hockey -- continually updated
* Photo galleries -- 49ers, Raiders, Warriors, Sharks, Cal, Stanford, USF, etc.
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Sports Star -- Erika Yeager
University of Rhode Island
Archbishop Mitty -- San Jose '16
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| | If her first collegiate season was any indication, Rhode Island hit the jackpot when it convinced Erika Yeager to literally go coast-to-coast for her education and a continuation of her softball career. The smooth fielding first baseman, with a lightning-quick bat, was one of just three Rams to start all 44 games last season and finished second on the team with a .301 batting average. In fact, Yeager was just the third freshman in URI history to bat .300 or better in her first season. She finished with nine doubles, nine runs scored and 21 batted in. In the field, she committed just one error in 236 chances for a fielding percentage of .996. Not surprisingly, she was named to the Atlantic 10 Conference All-Rookie Team. As a senior at Archbishop Mitty in 2016, Yeager led the Central Coast Section-champion Monarchs with 18 RBI, while scoring 14 runs and striking out just three times in 72 plate appearances. She'll officially begin her sophomore campaign with Rhode Island when the Rams attend a tournament at Elon University in North Carolina. Credit: SportStars Magazine. |
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WEEKLY SPORTS CALENDAR
Monday, January 15 through Sunday, January 21, 2018
Monday, January 15
Golden State Warriors @ Cleveland Cavaliers, 5 p.m.
Sacramento Kings @ Oklahoma City Thunder, 12 noon
San Jose Sharks @ Los Angeles Kings, 1 p.m.
San Jose Barracuda v. Bakersfield Condors, 1:15 p.m.
Holy Names (M) BB v. Dixie State, 4 p.m.
Holy Names (W) BB v. Dixie State, 2 p.m.
Tuesday, January 16
San Jose Sharks @ Arizona Coyotes, 6 p.m.
Wednesday, January 17
Golden State Warriors @ Chicago Bulls, 5 p.m.
Sacramento Kings v. Utah Jazz, 7 p.m.
San Jose Barracuda v. Stockton Heat, 7 p.m.
Cal (M) BB v. Arizona, 6 p.m.
Stanford (M) BB v. Arizona State, 8 p.m.
San Jose State (M) BB v. Nevada, 7:30 p.m.
UC Davis (M) BB v. Long Beach State, 7 p.m.
Fresno State (M) BB @ San Diego State, 8 p.m.
San Jose State (W) BB @ Nevada, 6:30 p.m.
Fresno State (W) BB v. San Diego State, 7 p.m.
Thursday, January 18
San Jose Sharks @ Colorado Avalanche, 6 p.m.
Saint Mary's (M) BB @ Gonzaga, 6 p.m.
USF (M) BB v. Santa Clara, 8 p.m.
Pacific (M) BB v. Pepperdine, 7 p.m.
Holy Names (M) BB v. UH Hilo, 7:30 p.m.
Sacramento State (M) BB @ Weber State, 6:05 p.m.
Saint Mary's (W) BB v. Gonzaga, 6:30 p.m.
Santa Clara (W) BB v. USF, 7 p.m.
Pacific (W) BB @ Pepperdine, 7 p.m.
Holy Names (W) BB v. UH Hilo, 5:30 p.m.
UC Davis (W) BB @ UC Santa Barbara, 7 p.m.
Sacramento State (W) BB Weber State, 12:05 p.m.
Friday, January 19
Sacramento Kings @ Memphis Grizzlies, 5 p.m.
San Jose Barracuda @ San Diego Gulls, 7 p.m.
Stockton Heat v. Ontario Reign, 7 p.m.
San Francisco State (M) BB v. Cal State East Bay,
7:30 p.m.
Sonoma State (M) BB v. Cal State Monterey Bay,
7:30 p.m.
Cal (W) BB @ UCLA, 6 p.m.
Stanford (W) BB @ USC, 8 p.m.
San Francisco State (W) BB v. Cal State East Bay,
5:30 p.m.
Sonoma State (W) BB v. Cal State Monterey Bay,
5:30 p.m.
Golden State Warriors @ Houston Rockets, 5:30 p.m.
San Jose Sharks v. Pittsbugh Penguins, 5 p.m.
San Jose Barracuda @ San Diego Gulls, 7 p.m.
Stockton Heat v. Ontario Reign, 6 p.m.
Cal (M) BB v. Arizona State, 7:30 p.m.
Stanford (M) BB v. Arizona, 1 p.m.
Pacific (M) BB v. Saint Mary's, 7 p.m.
Santa Clara (M) BB v. Gonzaga, 5 p.m.
USF (M) BB v. Pepperdine, 7 p.m.
San Francisco State (M) BB v. Cal State Monterey Bay,
7:30 p.m.
Sonoma State (M) BB v. Cal State East Bay, 7:30 p.m.
Holy Names (M) BB v. Chaminade, 6 p.m.
UC Davis (M) BB @ Hawai'i, 9 p.m.
Sacramento State (M) @ Idaho State, 6:05 p.m.
Fresno State (M) BB @ Air Force, 1 p.m.
USF (W) BB @ Pepperdine, 1 p.m.
Saint Mary's (W) BB v. Pacific, 2 p.m.
Santa Clara (W) BB @ Gonzaga, 2 p.m.
San Francisco State (W) BB v. Cal State Monterey Bay,
5:30 p.m.
Sonoma State (W) BB v. Cal State East Bay, 5:30 p.m.
Holy Names (W) BB v. Chaminade, 4 p.m.
UC Davis (W) BB @ Cal Poly, 2 p.m.
Sacramento State (W) BB v. Idaho State, 2:05 p.m.
Fresno State (W) BB v. Air Force, 2 p.m.
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Jacksonville Jaguars (10-6) @ New England Patriots
(13-3), 12:05 p.m., CBS
Minnesota Vikings (13-3) @ Philadelphia Eagles (13-3)
3:40 p.m., FOX
San Jose Sharks @ Anaheim Ducks, 6 p.m.
Cal (W) BB @ USC, 1 p.m.
Stanford (W) BB @ UCLA, 3 p.m.
Minor League Team Affiliations
(Hockey)
San Jose Barracuda (San Jose Sharks) -- AHL
American Hockey League
Stockton Heat (Calgary Flames) -- AHL
American Hockey League
Minor League Team Affiliations
(Baseball)
Nashville Sounds (Oakland A's) -- AAA,
Pacific Coast League
Sacramento River Cats (San Francisco Giants) --
AAA, Pacific Coast Leagues
San Jose Giants (San Francisco Giants) -- Class A
Advanced Affiliate, California League
Stockton Ports (Oakland A's) -- Class A
Advanced Affiliate, California League
Legend
(BB): Basketball; (M): Men; (W): Women
Media
Cal BB (M): KGO 810 AM
Cal BB (W): Pac-12 Network
Cal football: KGO 810 AM
Fresno Grizzlies: KYNO 1430 AM
Fresno State football: 940 AM ESPN Radio
Golden State Warriors: 95.7 FM The Game
Oakland A's: 95.7 FM The Game
Oakland Raiders: 95.7 FM The Game
Sacramento Kings: KHTK 1140 AM
Sacramento River Cats: Talk 650 AM KSTE
San Francisco 49ers: KNBR 680/1050 AM, KGO
810 AM, KSAN 107.7 The Bone FM
San Francisco Giants: KNBR 680 AM
San Jose Barracuda: KDOW 1220 AM
San Jose Earthquakes: KNBR 1050 AM,
1370 KZSF AM (Spanish)
San Jose Giants: MiLB Gameday Audio
San Jose Sharks, KFOX 98.5 FM San Jose,
San Jose State football: KLIV 1590 AM
Stanford BB (M): KNBR 1050 AM, TBS (TV)
Stanford BB (W): KZSU 90.1 FM
Stanford football: KNBR 1050 AM
Stockton Ports: KWSX 1280 AM
UC Davis football: KTHK 1140 AM
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The vast majority of student-athletes dreaming of athletic stardom won't make it to the pros. Yet, the discipline and skills they've developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere. In 20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro, the authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes through key transitions at each stage of their careers, from high school through college and beyond. Modeled on Stephen Covey's The 7 Habits of Highly Effective People, this book provides a much-needed strategy for achieving career success. Readable and concise, it will be a valuable tool for students, parents, and sports administrators. To order, click here.
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Michael King (left), with an associate from USF (center), and Karla Granadino-King, are pictured at the Olympic Club in San Francisco, proudly sharing with the world their Pops Premium Rumpopo. A King family secret, Pops Premium Rumpopo is a delicious rum cream liqueur recipe brewed in the family tradition. The award winning recipe is a Belizean family favorite and now available at all Total Wine & More stores in California and Bay Area retailers.
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"It's an ocean planet. As the oceans go, so goes the planet." --Bill Carvalho, Wild Planet founder and president Many Awards and Counting!
Prevention -- 100 Cleanest Packaged Food Awards
Men's Health -- 125 Best Foods for Men Prevention -- Eat Clean Best Packaged Foods Every Day with Rachael Ray -- Brand New Buy Better Homes and Gardens -- Catch of the Day Clean Eating -- Clean Choice Awards Natural Health -- 3rd Annual Good Food Awards Runner's World -- Good Catch
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is available through Amazon and your local bookstore.
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Advertise With Us!
Below are advertisers who have participated in the Ultimate Sports Guide.
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3mdesign.com
4DVI.com
Abbey Tavern
Active Sports Clubs
Adamo Golf
Advanced Spinal Care
Airport Area Business
Association (AABA)
Alameda Advertising
and Recognition
The American Bull Bar
Artichoke Joe's
Bay 101 Casino
Bay Area Spine Care
Black Oak Casino
The Blue Light
Britannia Arms,
Almaden
Britannia Arms,
Downtown
Britannia Arms,
De Anza
Bus Stop
Caledonian Games
California Grand Casino
Cameron's Restaurant
Pub & Inn
Capers Eat & Drink
The Chieftain
Churchward Pub
The Club House Bistro
Dr. Michelle Cleere
Courtyard by Marriott,
Emeryville
Crogan's Montclair
Cue & Brew
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Danny Coyle's
Dave's
Dr. Alex DeVigal, D.D.S.
Diamond Sports Bar &
Grill
East Bay Computer
Services
Eco Framing
Ed Jay Photography
Ed's Mudville Grill
El Pollo
Empowerlif
The Englander Sports
Pub & Restaurant
EON Technologies
Evie's
Gerard A. Falzone,
Attorney at Law
FamFest 2015
Farrington's
Fast Signs
First Choice
Francesco's
Franks Saloon & Sports
Bar
Freeman Insurance
Services
Funky Monkey
George & Walt's
Grand Oaks Sports
Lounge
Go Sports Bar
Harry Hartman Insurance Services
Half Moon Bay Brewing
Company
Half Moon Bay RV Park
& Campground
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Henry's Sports Bar/
Hotel Durant
Il Pirata
Imstandinghere.com
Jake's Steaks
Jillians San Francisco
Juan's Place
Keller Williams -- Harvey
& Pat Cohen
The Kezar Pub
Kingfish Pub & Cafe
KNBR 680 AM
KGO 810 AM
Knuckles Historical
Sports Bar
Koehler Auto Body
Linguini's Pizza & Brew
Livermore Casino Sports
Bar
Mad Dog in the Fog
Metropolitan Golf Links
McCovey's Restaurant
Minami Sushi
Mr. Plastic
Mucky Duck
Nickies Bar & Grill
Oakland Moose Lodge
#324
Oakland Raiders Booster Club
Oaks Card Club
Oaks Corner
One Double Oh Seven
Club
Orozco's Tires
Otaez Mexican
Restaurant & Campground
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Pacific Coast Brewing
Company
Party Green
Pasta Pelican Waterfront Restaurant
Patriot House
Pete's 881 Card Room *
Restaurant
Pete's Place
Players Sports Pub &
Grill, Fair Oaks
Rames Consulting
Rancho Sports Bar
Recology
Ricky's Sports Theatre &
Grill
Rinetti & Co.
Russell Doi, Reverse
Mortgage Consultant
Ruth Stroup Insurance
Agency
San Mateo Jockey Club
Siegel & Yee
Sports Edition Bar
Stadium Pub
Stars Recreation Center
State Farm, Agent Sharon
H. Woo, Berkeley
Sundance The
Steakhouse
Tierney's Sports Bar
Toyota Material
Handling
Visit Oakland
Waterfront Hotel
Wild Planet Foods
WPLJ's
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Sports bars we recommend visiting or living in
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San Francisco Abbey Tavern, 4100 Geary Street The Blue Light, 1979 Union Street Bus Stop, 1901 Union Street The Chieftain, 198 5th Street Danny Coyle's, 668 Haight Street Dave's, 29 Third Street @ Kearny Final Final, 2990 Baker @ Lombard The Holding Company, #2 Embarcadro Center Il Pirata, 2007 16th Street Jake's Steaks, 3301 Buchanan Street Jullian's, 101 4th Street The Kezar Pub, 770 Stanyan Street Mad Dog in the Fog, 530 Haight Street Mucky Duck, 1315 9th Avenue Nickie's Bar, 466 Haight Street Players Sports Grill, Pier 39, Buildings L & M Polo Grounds, 747 3rd Street East Bay Alameda Island Brewing Company, 1716 Park Street, Alameda Brennan's Restaurant, 4th & University, Berkeley Churchward Pub, 1515 Park Street, Alameda The Cooler, 1517 East 14th Street, San Leandro Crogan's Montclair, 6101 La Salle Avenue, Oakland Cue & Brew, 1029 Arnold Drive, #6, Martinez Dan's Irish Sports Bar, 1524 Civic Street, Walnut Creek Diamonds Sports Bar & Grill, 77 Hegenberger, Oakland Ed's Mudville Grill, 6200 Center Street, Clayton The Englander Sports Pub, 101 Parrott Street, San Leandro Evie's, 7138 Village Parkway, Dublin Faction Brewing, 2501 Monarch Street, Alameda Francesco's Restaurant, 8520 Pardee Drive, Oakland Frank's Saloon, 2014 Marina Blvd., San Leandro Funky Monkey, 22554 Main Street, Hayward George & Walt's, 5445 College Avenue, Oakland Grand Oaks Restaurant, 3701 Grand Avenue, Oakland Go Sports Bar, 736 Washington Street, Oakland Henry's Sports Bar & GastroPub / Hotel Durant, Berkeley Ivy Room, 860 San Pablo Avenue, Albany Kingfish, 5227 Claremont, Oakland Linguini's Pizza & Brew, 1508 Park Street, Alameda Livermore Casino Sports Bar, 3571 First Street, Livermore Mr. Lucky's Bar & Grill, 1527 Locust Street. Walnut Creek Oakland Moose Club, 690 Hegenberger Road Oaks Corner, 4099 San Pablo, Emeryville Otaez Mexican Restaurant, 1619 Webster Street, Alameda Pacific Coast Brewing Co., 906 Washington Street, Oakland Pasta Pelican, 2455 Mariner Square Drive, Alameda Pete's Place, 610A San Pablo Avenue, Pinole Rancho Sports Bar, 3912 San Pablo Dam Road, El Sobrante Ricky's Sports Grill, 15028 Hesperian Blvd., San Leandro Sports Edition Bar, Hilton Oakland Airport, Oakland Stadium Pub, 1420 Lincoln Avenue, Walnut Creek Tierney's Sports Bar, 540 San Pablo Avenue, Albany WPLJ's Dance Club, 2112 North Main Street, Walnut Creek Brisbane 7 Mile House, 2800 Bayshore Blvd. Burlingame The American Bull Bar & Grill, 1819 El Camino Real Knuckles Historical Sports Bar, Hyatt Regency, Burlingame Campbell Capers Eat & Drink, 1710 West Campbell Fair Oaks Players Sports Pub, 4060 Sunrise Blvd. Half Moon Bay Cameron's Restaurant Pub & Inn, 1410 South Cabrillo Hwy Half Moon Bay Brewing Co., 390 Capistrano Road Foster City The Club House Bistro, 1221 Chess Drive Palo Alto Sundance The Steakhouse, 1921 El Camino Real Point Richmond Up & Under, 2 West Richmond Avenue San Jose Bay 101 Casino, 1788 North First Street Britannia Arms, 5027 Almaden Expressway Britannia Arms, 173 West Santa Clara Britannia Arms, 1087 De Anza Blvd. San Rafael Pete's 881, 721 Lincoln Avenue Santa Cruz One Double Oh Seven Club, 1007 Soquel Avenue Vacaville Stars Recreation Center, 155 Browns Valley Parkway
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Contact Information:
Ultimate Sports Guide
P.O. Box 4515
Berkeley, CA 94704
510-845-2035
www.UltimateSportsGuide.com
Publisher
Christopher Weills
Editorial
Narda Zacchino, Managing Editor
Shelia Young, Golf Reporter
Yafei Liang, Content Editor
Sales
Paul Matson, Director of Marketing, 530-265-5610
Ann Cooke, Director of Sales, 510-414-5394
Ayiko Konopaski, Sales, 443-699-5689
Robert Flammia, Sales, 510-653-3537
Photographers
Michael Zagaris
www.zagaris.photoshelter.com/index
Ed Jay
www.pbase.com/ejcpa
Kenny Karst
www.kennykarstphotography.com
Rich Yee
www.richyeephotography.com
Kenneth Wong
www.kdwphotos.com
Ron Sellers
www.rsellersphotography.com
Darren Yamashita
www.dyamaphoto.com
Larry Rosa
Alex Ho
www.hoiho.net
San Jose Sharks
Ross McKeon
Social Media Guru
Shahbano Imran
Web Designer and Webmaster
Ricky Liu
Facebook, Instagram, Video Editor
Natalie Federer
Data Scientist
Silas Everett
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