Bridal photography, also known as pre-wedding photography, is a unique practice that originated from Taiwan in the 1980s involving the production, ahead of the wedding, of couple photos set in fantasy themes (Adrian, 2006). By the mid-1990s, bridal photography had become a virtually unavoidable wedding expense (Adrian, 2004). The carefully selected bridal photographs are generally displayed at the wedding banquet for the guests to admire, and later framed and hung in the newlyweds’ new house or flat (Constable, 2006). Taking bridal photos is a unique custom and cultural phenomenon in Taiwan and mainland China, creating an image-centred and wedding-related visual presentation for the wedding reception (Constable, 2006). This established custom has since fostered the growth of the bridal photography industry, while the value-added services and sophisticated techniques have packaged the experience into a world-leading cultural and creative industry (Huang, 2010).