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Innovating Out of Crisis: How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing Hardcover – May 5, 2015

by Shigetaka Komori (Author)
4.2 4.2 out of 5 stars 67 ratings
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In 2000, photographic film products made up 60% of Fujifilm’s sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong. What happened? What did Fujifilm do? What do businesses today need from their leaders? What kinds of employees can help businesses thrive in the future? Here, the CEO who brought Fujifilm back from the brink explains how he engineered transformative organizational innovation and product diversification, with observations on his management philosophy.

Shigetaka Komori is Chairman and CEO of Fujifilm Holdings Corporation. Mr. Komori was appointed CEO in 2003 and chairman in 2012.

Previous page
  1. Print length
    216 pages
  2. Language
    English
  3. Publisher
    Stone Bridge Press
  4. Publication date
    May 5, 2015
  5. Dimensions
    5.5 x 1 x 8.5 inches
  6. ISBN-10
    1611720230
  7. ISBN-13
    978-1611720235
  8. See all details
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The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

Review

"This wonderful book by CEO Shigetaka Komori is full of wisdom. Any company that is facing an earthshaking disruption must read how Fujifilm managed to survive while its long time nemesis, Kodak, ended up closing its doors."—Philip Kotler, Kellogg School of Management Northwestern University

"Exceptionally well written, deftly organized, and impressively presented, "Innovating Out of Crisis: How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing" is an informed and informative read from beginning to end. Very highly recommended for both community and academic library Business Studies reference collections." —Midwest Book Review

"A powerful story of management dynamics and offers lessons other corporate leaders can use to send their own struggling companies in new, profitable directions. Business libraries shouldn't be without this detailed and engrossing analysis."—D. Donovan, Editor, Donovan’s Literary Services/Recommended Reading


"This wonderful book by CEO Shigetaka Komori is full of wisdom. Any company that is facing an earthshaking disruption must read how Fujifilm managed to survive while its long time nemesis, Kodak, ended up closing its doors."―Philip Kotler, Kellogg School of Management Northwestern University

"Exceptionally well written, deftly organized, and impressively presented, "Innovating Out of Crisis: How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing" is an informed and informative read from beginning to end. Very highly recommended for both community and academic library Business Studies reference collections." ―Midwest Book Review

"A powerful story of management dynamics and offers lessons other corporate leaders can use to send their own struggling companies in new, profitable directions. Business libraries shouldn't be without this detailed and engrossing analysis."―D. Donovan, Editor, Donovan’s Literary Services/Recommended Reading

About the Author

Born: September 5, 1939.
Shigetaka Komori is Chairman & CEO of FUJIFILM Holdings Corporation. After graduating from The University of Tokyo with a degree in Economics, Komori joined Fuji Photo Film Co., Ltd. in 1963. He has extensive experience mainly in graphic systems and recording media products businesses. After serving as Managing Director of Fuji Photo Film (Europe) GmbH from 1996 until 2000, he became President, Representative Director of Fuji Photo Film Co., Ltd in 2000. In 2003 he was appointed President and CEO. Faced with the development of digitalization, Shigetaka Komori succeeded in the management reform and a dynamic transformation of business. He accomplished a V-shaped recovery in performance by focusing on the growing business fields such as LCD display materials and medical equipment.

Product details

  • Publisher ‏ : ‎ Stone Bridge Press (May 5, 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 216 pages
  • ISBN-10 ‏ : ‎ 1611720230
  • ISBN-13 ‏ : ‎ 978-1611720235
  • Item Weight ‏ : ‎ 14.5 ounces
  • Dimensions ‏ : ‎ 5.5 x 1 x 8.5 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 67 ratings

Customer reviews

4.2 out of 5 stars
4.2 out of 5
67 global ratings

Top reviews from the United States

Amazon Customer
5.0 out of 5 stars I wish more Japanese businessmen published more books in English like this
Reviewed in the United States on November 14, 2018
Verified Purchase
I rarely find books by Japanese businessmen, this was a good read. The author - CEO of Fuji Film, a lifer in the company having started out in sales - describes how the company navigated the collapse of film photography in the face of digital cameras. Today it has more revenues and profit than ever before, powered by more technology and products, while Kodak has gone bankrupt.

The book is enjoyably short, the author does not waste pages on ego or repetition as is more often the case with American business books. But I wish he wrote more details and more specific stories about the hard decisions the company made.

I was pleasantly surprised with the ending section focusing on Japan’s economy and politics. His perspective on the country is not one I had heard before in the Western press. He is definitely a traditionalist - old school and advocating old schooling methods - and a fan of Abe, again expressed in a way I had not heard before in the Western press.
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DarrenIngram_dot_com
4.0 out of 5 stars Thoughtful
Reviewed in the United States on July 27, 2015
The global market for photographic products and supplies has been stormy in recent times. Digital photography seems to have taken many companies by surprise, torpedoing their business along the way, despite many of these companies being active in the development of this self-same disruptive technology.

So how have companies such as Fujifilm managed to succeed whilst icons such as Kodak became sunk below the waterline? This book, written by the chairman and CEO of Fujifilm takes a hard-hitting, yet sympathetic look at this confounding subject. Both Kodak and Fujifilm had similar businesses, dominated by the sales of photographic film and processing supplies (in 2000 it accounted for 60% of Fujifilm’s sales and about 70% of its profits). Kodak was the much bigger beast and yet just over a decade later Fujifilm had transformed and reported record profits whilst Kodak filed for bankruptcy.

The problem was more than just taking the corporate eye off the ball. Or was it? The author states that Fujifilm’s corporate culture, use of transformational processes, innovation, diversification and a different culture helped it address a changing market whilst simultaneously hammering stakes into lucrative existing and potentially high-growth areas.

This book is more than just a “us versus them” comparison, but an engaging, informative, educational look at a series of complex problems and issues., presented within an easy-to-read, light read that packs a punch. It is much more than just an elongated case study about a business, but it pulls in wider cultural, economic and even political issues to great effect.

Even if you don’t care about the company, look past the name and focus on the experiences and executive actions taken and it may stand you in good stead to make an impact (or possibly avoid some “elephant traps”) along the way. Innovating
2 people found this helpful
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Mark D.
5.0 out of 5 stars Highly Recommended - "Wisdom, Courage, Creation, Hope" not cost cutting, cost cutting......
Reviewed in the United States on July 20, 2015
Verified Purchase
I really enjoyed this book. I liked the style used by Kamori-san. In part 1, he discusses the challenges of the business, the need for change and the actions that were taken to change the entire company to continue to develop long into the future. In part 2, he discusses the type of management that is required to manage a truly global company from a Japanese perspective. I have worked for a Japanese company for many years and many of his ideas and suggestions are required to make many Japanese companies more globally relevant.
I was drawn to his book, not just from a business interest viewpoint, but because I use many of the Fujifilm digital cameras and have been pleasantly surprised at the amount of customer focus Fujifilm places on these products; not just from a quality perspective but by how much they engage the photographic community to develop current and future lines of products.
One person found this helpful
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Jim Rossi
3.0 out of 5 stars Could have been much better....
Reviewed in the United States on September 6, 2017
Verified Purchase
I wasn't impressed ,I haven't even finished the e-book . It evolved into a Kodak bashing ( Fuji was before Kodak at almost everything ) .Kodak was ruined by Wall Street types who never picked up a camera or developed a roll of film in a darkroom .Kodak INVENTED digital photography ,and ignored it until it was too late .Fuji appears to have had people uncharge who cared about the long term survival of the company,not quarterly profit margins .
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Delil Speitilsteiner
4.0 out of 5 stars Isights both detailed and broad.
Reviewed in the United States on July 18, 2015
Great insights for general business trends as well as issues specific to the photo industry.
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yco
5.0 out of 5 stars Encouraging and Convincing
Reviewed in the United States on August 12, 2015
Verified Purchase
The books consists of two parts - the story of how Mr. Komori led Fujifilm out of crisis and made it thrive; his summaries and views on how managers and employees should be. In this concise 221-page book every word weighs. Between lines readers can not only feel the author’s courage to face difficult situations and his vision and determination to win but also appreciate his devotion and passions. Besides numerous suggestions, comments, and encouragement the author also gives many examples of how he made tough decisions and solved difficult problems in business. The book helps readers know Fujifilm better and understand its philosophy. As written in the book the words “Wisdom, Courage, Creation, Hope.”, which are engraved on a monument at Fujifilm Advanced Research Laboratories, are the heart of Fujifilm and serve as its foundation.
One person found this helpful
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Tiffany Crosby
5.0 out of 5 stars Beating the Odds
Reviewed in the United States on February 8, 2022
Verified Purchase
Leading in crisis, Fujifilm's CEO led a remarkable transformation. For the current business leader facing disruption a d economic decline, there are many lessons to be learned from how he led the company. I'm curios how the next chapter will play out for Fujifilm.
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albert mulei
5.0 out of 5 stars Bold moves
Reviewed in the United States on May 23, 2019
Verified Purchase
The courage to refocus energy away from the core business to innovate out of a dying industry and to reinvent the organization. Inspiring and a great read for business enthusiasts
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Top reviews from other countries

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Hassan Lâasri
4.0 out of 5 stars Innovation in crisis time
Reviewed in France on July 14, 2019
Verified Purchase
Shigetaka Komori's way to safely get out of a declining market. Dive into your technologies to see which ones will get you out of the declining market to enter new ones. Acquire as much companies as you can to get in these markets quicker. Develop interdisciplinary research, eliminate silos, and build synergies instead. All of these, fast --very fast #fujifilm #kodak #technology #innovation #transformation
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Hassan Lâasri
4.0 out of 5 stars Innovation in crisis time
Reviewed in France on July 14, 2019
Shigetaka Komori's way to safely get out of a declining market. Dive into your technologies to see which ones will get you out of the declining market to enter new ones. Acquire as much companies as you can to get in these markets quicker. Develop interdisciplinary research, eliminate silos, and build synergies instead. All of these, fast --very fast #fujifilm #kodak #technology #innovation #transformation
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Charlie
5.0 out of 5 stars Recommended
Reviewed in Canada on January 17, 2017
Verified Purchase
Good read
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9447914010301202202112022021030104197449
5.0 out of 5 stars Ideal pivot
Reviewed in Japan on October 4, 2016
Verified Purchase
Given what happened to Eastman Kodak in 2012 due to the diminished market, Fujifilm’s drastic pivot or turnaround is remarkable. According to the book, it is not that Fujifilm has run counter to the crowd and miraculously succeeded.

Rather, it was done by probing itself, observing the future needs and doing what it can do one at a time.
One person found this helpful
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Stefan Schmitt NOPAR International
5.0 out of 5 stars Innovating Out of Crisis
Reviewed in Germany on January 15, 2016
Verified Purchase
Die Bibel von Fuji

Bisher, ich bin noch icht durch, eine super Buch und ein fantastischer Krisenmanagement Leitfaden.
Ein must have für Manager.
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Akkuschrauberjaeger
3.0 out of 5 stars Fängt interessant an, verkommt aber zur Selbstbeweihräucherung
Reviewed in Germany on November 26, 2018
Verified Purchase
Ich bin Fan der Japanischen Kultur, Technologien und des Mindsets im Management. Zudem auch großer Fan von Fujifilm Produkten. Die Geschichte geht gut los, verkommt gefühlt aber zur Selbstbeweihräucherung des Shigetaka Komori. Details und praktische Tipps (bis auf solche, wie "nach dem man eine Entscheidung trifft, soll man daran festhalten" --> no-brainer) fehlen leider. In der Praxis kann man davon nichts umsetzen. Ansonsten sind die Weisheiten bereits bekannt und relativ naheliegend.
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