Learn why you shouldn’t depend solely on your high school fundraising purpose to achieve your financial goals
Everyone knows that there are countless reasons that school fundraising groups need money. The question is, is your purpose alone enough to inspire your students to want to make sales?
For example, an elementary school may think that people are acutely aware that the school needs new library books or learning software for its students. Therefore, because there is what the school thinks is an obvious need, the motivation to want to raise money will automatically be there.
A high school soccer team has to pay for travel expenses, tournament fees, and uniforms. And since the soccer players want to travel so they can play, they’ll eagerly want to take care of this need otherwise they won’t get to go.
It’s worth pointing out that there is a difference in how the purpose can help motivate groups based on the type and size. As a rule, smaller groups tend to average higher units sold per seller because they’re easier to unite, manage and motivate.
For instance, not everyone in a 500-student elementary school will want to participate in a sales campaign that will pay for a new awning. On the other hand, a 100-student high school band raising money for a Florida trip will probably have a much higher student participation rate because no one wants to be left out.
So the question remains, is your purpose, in and of itself, enough to make your high school fundraiser a success?
Internal vs. External Motivation
Let’s face it, most elementary school students just aren’t excited about raising money for an awning. The school administration definitely sees the need because they know that it will help keep the students dry as they stand outside waiting for their parents to pick them up after school.
Learn how to leverage the unique qualities of elementary school fundraisers
Learn how to leverage the unique qualities of elementary school fundraisers
Therefore, most elementary schools understand the need to provide prizes that they know students will want in order to motivate them to sell. On the other hand, many high school sponsors think incentives are unnecessary because they feel that their students should already be intrinsically motivated to sell. Here are some of their reasons for not offering incentives:
- Older students should automatically understand the inherent needs of the group that they’ve chosen to be a part of. In other words, they should want to sell because of what they get to experience as a part of the group.
- Some sponsors may see selling as mandatory for everyone anyway in order to be a part of the group.
- They see incentive plans offered by school fundraising companies as a tradeoff for a lower profit percentage.
Contrary to what people might think, providing prizes to high school students has been proven to increase not only the items sold per seller but also the number of high school students who participate.
This is true, regardless of the purpose. Here’s why:
This is true, regardless of the purpose. Here’s why:
- Contrary to what high school sponsors might think, every student needs some external motivation to sell, and a prize program can meet that need.
- Fundraiser incentive plans are designed to get students to sell more than they ordinarily would without them. For example, if each seller needs to sell 10 items to reach a financial goal, some will try to obtain a better prize at the next level which may only be a couple of items away.
- Student-athletes may be more motivated to sell if they know that they can win team-related sportswear. For example, the coach may tell their players to sell a certain number of items so everyone can get a travel sports bag.
- Additional incentives can be provided by the organization to motivate their students to sell more as well. This does not have to cut into their profit if they're creative. For instance, for every 5 items sold their name can go into a grand prize drawing to win a special privilege or perhaps even a donated prize from a local business. 3 Effective Elementary School Fundraising Tools
Why not supplement a strong purpose with an effective prize program? If you plan carefully, your return on investment may be worth it.
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