Hamlins Legal Secrets Hamlins

Trade marks are relevant to all business types and without them, your business could be restricted from operating and growing under its current identity. In this episode, Katie from our Commercial and Tech team explains how investing in trade marks now can save you time and money in the future and increase the value of your business by protecting key assets which identify your business from others.

A Statement in Open Court (“SIOC”) is a public apology read out in court once a case has settled. They are an important remedy in reputational disputes, most notably in defamation claims, but recently they have also come to be used increasingly in claims for misuse of private information. We reveal the value of SIOC for claimants.

If you want to make the most out of the mediation process to ensure disputes are settled in your favour, then this episode is for you! Our dispute resolution team teach you the art of a successful mediation to help you settle disputes at an early stage so as to avoid costly court actions.

Registering a Trade Mark is one of the most effective ways to protect your brand and making the application is actually something you can do yourself. However, many people struggle with the process and their applications are refused, leaving them with wasted time and money. In this episode, Razzak takes you behind the scenes of a Trade Mark application so you can learn from some of the most common mistakes.

This episode gives you three key tips to keep in mind when trying to implement brand extension. What is brand extension? This is where you launch a product through leveraging an established brand. This model for business growth has been adopted by a plethora of leading brands. For example, easyGroup leveraged its success in the airline industry with easyJet to accelerate their entrance into other industries like easyHotel, easyCar and easyCoffee. Despite the attractiveness of this strategy there are still risks to keep in mind.

Applying for a Trade Mark is a nuanced process. You can do it yourself, but those that do often find themselves frustrated because their applications get rejected or don't give them the protection they imagined.

 

In this episode, Razzak gives you two reasons businesses don't get the Trade Marks they desire so you can learn from these mistakes yourself.