Supertrue is a web3 platform that's revolutionizing fan to artist relationships. We reward fans for being early and engaged, discovering and supporting new creators. Our mission is to launch creators to their first 1000 Supertrue fans and beyond.
In its simplest form, Supertrue gives creators the ability make a profile in less than a minute, and for followers to pay for a numbered and dated NFT to follow them.
By building a followership with Supertrue NFTs, creators decentralize their fanbase and can take it across platforms. Supertrue NFTs unlock the ability for creators to message and gate content based on follower number. This encourages fans to support artists early, and creates a way to capture value for those followers helping the artists in their earliest days.
To see this in action, here is a case study of how one class of creators, musicians, go about their careers now and how it will change with Supertrue.
We spend a third of our waking hours streaming music yet only 1% of music artists are able to make a living - Chris Dixon
Why is something we value so much so poorly rewarded?
I’ve seen friends start music careers and run the playbook to make a living for themselves in the arts. Your first goal is to build a following. You want to get to 10,000 Instagram followers.
To get there, you have to work on your craft, and create a sound and aesthetic that resonates with people. Anything that I would say here would underplay how incredibly difficult this feat is.
From there, you have a second job which is to get yourself discovered. Today in the music world that starts with emailing your dearest friends and making your big ask: “Can you pre-save my song?” What this does is help boost you on the Spotify algorithm so your song can be added to discovery playlists. If you have a label behind you, and they’re a good label, they may help by adding your song to closed playlists where future fans are listening to similar sounds.
Once you’ve captured the ears and hearts of a fan, you then hope they start following you on Instagram or another social platform. Then one day you reached your goal of having 10,000 followers.
The problem is, once you’ve arrived there, in order to make a living you have to battle for their attention on a network that’s serving them ads in between vacation photos of friends. You ask them to come out to your concert and buy your merchandise. Out of those 10,000 followers, you may have at best 500 true fans who will buy or go to your shows. If those true fans receive your message through the noise, then finally, you can get some type of compensation.
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