Fiat Chrysler Invests $1.5 Billion to Retool for Ram Pickups
- Automaker continuing transition to more truck production
- Production of Chrysler 200 touted by Eminem ends in December
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Fiat Chrysler Automobiles NV will invest $1.48 billion to retool a Michigan assembly plant to make the Ram 1500 full-size pickup as truck models continue to gain favor in the U.S. market.
The Sterling Heights Assembly Plant will end production in December of the Chrysler 200 sedan, the car celebrated in a 2011 Super Bowl commercial that featured rapper Eminem, to make way for pickup output. Earlier this month, the Italian-American automaker said it would invest $1 billion in Toledo, Ohio, and Belvidere, Illinois, to increase Jeep sport utility vehicle production.