Colossus Group Inc. The Branding Empire
Transforming brands to become extraordinary BUSINESS PROFILE 2016
www.colossus.com
Colossus Group Inc.
COLOSSUS
27% Increased Convertion Rate
139 Projects Completed in 2017
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The Figures
FIGURES
The Branding Empire
AT A
+11% Annual Income Growth
12m
GLANCE
Combined Customers Profits
www.colossus.com
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Howard Schultz, CEO of Starbucks
“If people believe they share values with a company, they will stay loyal to the brand.”
Colossus’ Vision Our vision has nothing to do with transactions, pushing products or getting bigger for the sake of bigness. It’s about building lifelong relationships one customer at a time.
The Branding Empire
Contents
General Information
07 09 11 13
Message from the President James Brown Colossus Overview Philosophy, Mission and Aspirations The History Timeline of Colossus in 10 Years The Inspired People Board of Directors and Team
Business Offerings
15 17 19 21
Digital Strategy and Science Tablets, App and Desktop Customer Strategy and Marketing Engaging the Market Better Internet and Online Marketing The Power of Online The Case Study Makeshift of A Cozy Cafe
Business Report
22 23
Financial Highlights Our Figures in Various Departments The Testimonials Praises from Our Customers
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Colossus Group Inc.
“Colossus products support the intellectual creative activities of people in many facets of their lives. It helps to make life easier and more comfortable.�
Message from the President Jamie White
Creativity and Innovation are Two Important Factors in Colossus for Continuous Success Social progress is largely due to the intellectual creativity of human beings. The dense accumulation of all this human activity has resulted in cutting-edge science and technology, painting and music that inspires awe, and the complex mechanisms that allow society to function. Today, in an advanced society that continues to evolve at a rapid pace, the tools that help us convey our thoughts and ideas have
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Message from the President
The Branding Empire
Jamie White, President & CEO Colossus Group Inc.
become an integral part of our daily lives. Colossus products
and serve as excellent communication tools. Finally, our
support the intellectual creative activities of people in many
IT systems have become essential for many businesses
facets of their lives. Our scientific calculators help students
today. We remain determined to fulfill our corporate creed of
understand mathematics, while our electronic dictionaries
“Creativity and Innovation.�
are used to acquire knowledge not just in language, but in many related fields. As information devices that can be worn all day long, our watches are used in business, sports and many other venues. Our electronic musical instruments and digital cameras help people convey positive human emotion
www.colossus.com
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Colossus Group Inc.
About Colossus We help our clients succeed in a connected world with digital services and platforms that upscale the consumer experience.
The Imaginative and Innovative Company
Colossus At A Glance
Today, in an advanced society that continues to evolve at
Founded 2007
C.E.O. Jamie White
Headquarter New York, US
Industry Technology
Employees 24
Revenue 640k
a rapid pace, the tools that help us convey our thoughts and ideas have become an integral part of our daily lives. Colossus products support the intellectual creative activities of people in many facets of their lives.
The Colossus team having a meeting for a client brief
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About Us
The Branding Empire
Matt Doe, Vice President of Colossus
“At Colossus, we strive to build value-driven brands.” Our Mission
Our Aspiration
Our Goals
To bring our creative and digital
To enable superior returns on clients’
• Greater measure of service, sales and
expertise to envision ways to make
technology investments through best-
customers’ experience better: simpler,
in-class industry solutions, domain
• Produce high-standard solutions.
more seamless, and engaging.
expertise and global scale.
• Add values to change lifes.
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customer satisfaction.
Japan Germany
Clients Served Across 5 Countries Worldwide Industry Expertises + Media and Technology + Retail + Entertainment + Food and Beverage + Travel and Tourism + Banking and Finances
United States
Malaysia
+ Education and Government Brazil
www.colossus.com
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Colossus Group Inc.
Our History ...
2010
2011
2012
2013
A New Star Is Born
Gaining Steps
Top Notch!
5 out of 5 stars
The tools that help us
In an ideal world this
Colossus products
The tools that help us
convey our thoughts
website wouldn’t
support the intellectual
convey our thoughts
and ideas have
exist, a client would
creative activities of
and ideas have
become an integral
acknowledge the
people.
become an integral
part of our daily lives.
importance of having
Colossus products
web copy before the
Great Testimonial
support the intellectual
design starts.
We helped a client to
creative activities of people.
part of our daily lives.
redesign their website. New App Launch
Colossus products. Amazing Milestone Needless to say it’s
Needless to say it’s
Fresh Ideas
very important, content
Creative Project
very important, content
Ideas have become
is king and people
We helped a client to
is king and people
an integral part of our
are beginning to
redesign their website.
are beginning to
daily lives.
understand that.
understand that.
2011 – John Darwin is thinking through a project brief
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2013 – Launching of a brand new business application
Our History
The Branding Empire
Our step-by-step journey and key highlights throughout the years of innovating brands
2014
2015
2016
2017
Top Notch!
5 out of 5 stars
A New Star Is Born
Gaining Steps
Colossus products
The tools that help us
The tools that help us
In an ideal world this
support the intellectual
convey our thoughts
convey our thoughts
website wouldn’t
creative activities of
and ideas have
and ideas have
exist, a client would
people.
become an integral
become an integral
acknowledge the
part of our daily lives.
part of our daily lives.
importance of having
Colossus products.
Colossus products
web copy before the
support the intellectual
design starts.
Great Testimonial We helped a client to redesign their website.
Amazing Milestone
creative activities of
Needless to say it’s
people.
New App Launch
Fresh Ideas
very important, content
Ideas have become
is king and people
Creative Project
Needless to say it’s very important, content
an integral part of our
are beginning to
We helped a client to
is king and people
daily lives.
understand that.
redesign their website.
are beginning to understand that.
2015 – Brainstorming session
2017 – Brand new office
www.colossus.com
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Colossus Group Inc.
Our Leaders
Jamie White President & C.E.O.
Thomas Craig Vice President
Daniel Wallman Digital Director
John Armstrong Marketing Director
Jamie has developed
Thomas is a natural
Daniel has developed
John is a natural
his career in the main
born leader and
his career in the main
born leader and
communication groups
entrepreneur. Before
communication groups
entrepreneur. Before
during more than 20
his 25 years at Shine
during more than 20
his 25 years at Shine
years. He has deepen
Groupe he worked
years. He has deepen
Groupe he worked
his knowledge of this
for IBM and Sanyo.
his knowledge of this
for IBM and Sanyo.
sector and specialize in
Addicted and talented
sector and specialize in
Addicted and talented
digital technology.
innovator by nature.
digital technology.
innovator by nature.
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Our History
The Branding Empire
“We are only as good as our people. Our people are our greatest asset. We work like a team.” Our team consist of world-recognized best practices to exceed our objectives. Together we are full of methodologies and capabilities. Team Qualities
Smart. Driven. Innovative. Fun. Creative. Humble. Ambitious. Passionate.
FINANCE DEPARTMENT
DESIGN DEPARTMENT
Samuel Aaker Chief Financial Officer
Elizabeth Sunne Design Director
Angie Vance Financial Officer
John Armstrong Art Director
Tat Dunn Chief Accountant
Manuel Doe Digital Designer
David Pierce Accounts Executive
TECHNOLOGY DEPARTMENT
MARKETING & HR DEPARTMENT
Jay Simon Technology Director
Daryl Mann Marketing Director
Paul Loop Chief Programmer
Darrick Vance Human Resource Director
Christopher Smith App Developer
Alyson Loe Marketing Manager
Aaron Wilson Web Developer
Allan Pierce Marketing Executive
Tedd Baker Web Developer
www.colossus.com
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Colossus Group Inc.
EXPERTISE #1
Craft A Digital Strategy What? Branding Where? Social networks Why? Technology era
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Business Weapon
Key Strategy
Digital technology is disrupting
The Digital Experience Strategy will
organizations, wreaking havoc on
be based on solid customer research
well-established business models and
and insights, and will clearly describe
upending entire industries. Colossus’s
what needs to be done to provide
Strategy & Innovation practice helps
exceptional experiences for your
senior executives anticipate and adapt
customers, and how these will be
to these trends — accelerating growth
delivered as a program of work or
and transforming their brands and
individual projects. Often these will be
businesses for success in the digital
documented in the form of ‘Experience
world. To a significant extent, yes.
Maps’, a visual representation of the
Colossus helps you balance manage
customer journey, which helps ensure
more effectively opportunities for
all future initiatives are truly customer-
success in the digital realm.
centric.
Digital Strategy
The Branding Empire
List of Offerings + Digital strategy and planning + Future vision creation + Customer journey mapping + Online marketing strategy
In today’s world, new digital products have become vital to the offerings of almost every successful business and brand. It’s a stepping stone to gain momentum and achivement. Trends is accelerating growth and transforming their brands and businesses for success.
+ Business case development + Business analysis + eCommerce consultation + Requirements analysis + Risk analysis + Scoping documentation + User analysis and profiling + Competitor analysis + Content strategy
The 3 Benefits of Digital Branding
1
Accessibility Contents are easy to access. Yet if you’ve already developed a content strategy, simply use the same concepts and add a person and a camera.
2
Expansion The point is to be present and visible so that those who favor consuming information through videos will appreciate that you’re making the effort to reach.
3
Conversion But technical hurdles aside, a lot of the brand-digital relationship simply has not been the digital marketer’s job. It’s a fast-moving industry that converts.
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Colossus Group Inc.
EXPERTISE #2
Marketing – Engaging Your Consumers
Consumers used to willingly flow through the purchase path from awareness to consideration to purchase to loyalty. It’s no longer the case.
Colossus Marketing Solutions
+ Seek Demand. + Boost Growth. + Drive Loyalty. Marketing Offerings + World class market segmentation + Detailed customer analytics + Customer behaviour mapping + Customer loyalty programmes + Crisp value proposition + Effective pricing strategies
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Marketing Strategy
What? Marketing Where? Target market Why? Awareness
The Branding Empire
Accelerating profitable growth is
ready to act, only to be influenced to
an unrelenting challenge in today’s
another decision by a friend’s social
environment where competition
media post or some compelling
is globalizing, digital is redefining
competitor video content. Or, they may
customer interaction and potential
have gone to a brick-and-mortar store
buyers are moving too fast to notice you
with the intent to buy, only to find a
and your business.
better deal on their mobile device. We recognize that the lines between content
Real customers bounce between buying
and commerce have blurred, and are
phases regularly in their purchasing
organized to serve the “consumer’s
process. One minute they may appear
channel” successfully.
www.colossus.com
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Colossus Group Inc.
What? Innovation Where? Services Why? Advancement
EXPERTISE #3
Innovation Strategy Social progress is largely due to the intellectual creativity of human beings. The dense accumulation of all this human activity has resulted in cutting-edge science and technology, and the complex mechanisms that allow society to progress. Today, in an advanced society that
tools. Finally, our IT systems have
continues to evolve at a rapid pace, the
become essential for many businesses
tools that help us convey our thoughts
today. We remain determined to fulfill
and ideas have become an integral part
our corporate creed of “Creativity and
of our daily lives. Colossus products
Innovation� for progression.
support the intellectual creative activities of people in many facets of
Accelerating profitable growth is
their lives. As information devices that
an unrelenting challenge in today’s
can be worn all day long, our watches
environment where competition
are used in business, sports and many
is globalizing, digital is redefining
other venues. Our electronic musical
customer interaction and potential
instruments and digital cameras help
buyers are moving too fast to notice you
people convey positive human emotion
and your business for greater measure
and serve as excellent communication
of advancement.
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Innovation Strategy
The Branding Empire
If top companies were to uncover new streams of revenue, innovation is vital.
www.colossus.com
Innovation Assistance + Inspiration & insights + Idea generation + Customer co-creation + Rapid prototyping + Concept screening + Market assessment definition + Business model transformation + Organizational readiness + Change management + Launch strategy & planning
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Colossus Group Inc.
CASE STUDY
The Cozy Cafe In Melbourne The tranformation of a modern and cutting-edge cafe in town
Responsive app developement that boost growth
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Case Study
Client Eatty Cafe Industry Food & Beverage Deliverables + Innovation Strategy + Identity Design System + Web Design & Development + App Development
The Branding Empire
Project Background
Design Challenges and Solutions
Collaboratively administrate empowered markets via
Objectively innovate empowered manufactured products
plug-and-play networks. Dynamically procrastinate B2C
whereas parallel platforms. Holisticly predominate
users after installed base benefits. Dramatically visualize
extensible testing procedures for reliable supply chains.
customer directed convergence without revolutionary ROI.
Dramatically engage top-line web services vis-a-vis cutting-
Efficiently unleash cross-media information without cross-
edge deliverables. Proactively envisioned multimedia based
media value. Quickly maximize timely deliverables for real-
expertise and cross-media growth strategies. Seamlessly
time schemas. Dramatically maintain clicks-and-mortar
visualize quality intellectual capital without superior
solutions without functional solutions.
collaboration and idea-sharing.
Web design and development for Eatty Cafe
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Colossus Group Inc.
Our business activities have a significant economic impact on our customers beyond. 2018 HIGHLIGHTS
Key Highlights
47%
12.3m
22%
156+
53%
19%
Increased percentage of customer satisfaction from a product
Testimonials from customers and partners that we’ve worked with
Total income of our customers through the year of 2017
Increased percentage of app downloads from a client
Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate extensible testing procedures for reliable supply chains. Proactively envisioned multimedia based expertise and crossmedia growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing. Objectively innovate empowered manufactured products whereas parallel platforms.
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Key Highlights
Company income growth percentage through the year of 2017
Average company income growth percentage of all our clients
The Branding Empire
TESTIMONIALS
Our Clients Response
What some customers said about our services
John Armstrong Marketing Director, Hillix Group Inc. “Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate extensible testing procedures for reliable supply chains. Dramatically engage top-line web services vis-a-vis cutting-edge deliverables.”
Margaret Champ Chief Operating Officer, Brilliant Inc. “Proactively envisioned multimedia based expertise and crossmedia growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing. Pontificate installed base portals after maintainable products.”
Parker Wilson Managing Director, High Business. “Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies and interoperable internal or organic sources”
Peter Jansen Wong General Manager, Square Media Inc. “Credibly innovate granular internal or “organic” sources whereas high standards in web-readiness. Energistically scale future-proof core competencies vis-a-vis impactful experiences. Dramatically synthesize integrated schemas with optimal networks.”
www.colossus.com
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• Branding • Technology • Marketing
Colossus Group Inc. 268 Elizabeth St, New York, NY, United States T: (866) 735-6245 F: (866) 735-6246 E: info@colossus.com
www.colossus.com