The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies.

... Handbook of Marketing Research Methodologies for Hospitality and Tourism © 2007 by The Haworth Press, Inc. All rights reserved. doi:10.1300/5927_02 5 Research can be designed to measure and evaluate the performance Chapter 1 Defining ...

Offers new insight into research methodology specifically designed for service industries, such as banking, hospitality, retail, tourism and leisure; Provides a solid understanding of the theoretical perspectives involved, while exploring ...

In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where ...

This manual is also valuable for educators, students, foster parents, kinship foster parents, adoptive parents, and teachers able to work individually with students within curriculum units designed to foster self-esteem.

This book focuses on the elusive out-of-field teaching phenomenon and its direct effects on quality education globally.

The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, ...