Hillary Clinton engineered a low-profile start to her campaign. But she's getting some high-profile attention over an unlikely target - her campaign logo.
Thousands of people have weighed in online to mock the simplistic logo. Many pointed out that despite the $1billion Clinton is likely to raise in the 2016 campaign, her campaign graphic looks like it was slapped together in 15 minutes.
'Savvy first move by Hillary. The biggest knock on her is she's too elitist, so she's like, "Boom, let's make the campaign logo in MS Paint,' quipped Aaron Levie, the CEO of tech startup Box.
'So what lucky 3rd grader won the Design the Hillary Clinton Campaign Logo contest?' joked another Twitter user.
Aaron Levie, the CEO of tech startup Box, said Hillary Clinton's new campaign logo looks like it could have been made in MS Paint
One Spanish-speaking user pointed out the similarities between Hillary's logo and the Cuban flag
Mocked: Thousands of people took to social media to mock Hillary Clinton's new campaign logo within hours of her formal announcement she's running for president. Hillary's campaign logo is seen here next to Obama's
New York Times reporter Nate Cohn pointed out that the Hillary logo is similar to a roadside for a hospital
And then came the spoofs and comparisons.
Some said it looked like a highway sign for a hospital. Others pointed out that it vaguely resembled a the FedEx logo. Or the Cuban flag. One commentator suggested it resembled the WWII-era Hungarian fascist party logo.
WikiLeaks, the government secrecy opponents, accused Clinton of ripping off their 'innovative' design.
Perhaps the closest resemblance is the most obscure. Independent Journal Review points out that Clinton's logo looks like one for Hillard's a grocery store chain in the north of England that was bought out by Tesco in the 1980s.
Hillary Clinton announced on Sunday in campaign video that focused on the middle class that she is running for president in 2016
Origins: CNN's Kristie Lu Stout postulated that Hillary's logo was cross between the Fedex Logo - with itss arrow in between 'E' and 'X' - and The Who
One Twitter user joked that the logo could have been made by a third-grader
WikiLeaks accused Hillary Clinton of stealing their Twitter design in her campaign logo. Though both feature right-facing red arrows, the logos do not have much in common
Some have pointed out that the logo looks like the seal for the Hungarian Nazi party (left). The History Channel logo also includes an 'H' and a red arrow (right)
Hillard's for Hillary? The logo for Hillard's, a grocery chain that operated in northern England until the 1980s, looks very similar to Clinton's logo
Not impressed: Critics were surprised that a campaign as big as Hillary's had such a slapdash logo
Even the New Yorker weighed to poke fun at the cartoon: 'I'm just not entirely sure a big red arrow pointing right is the best logo for a democratic candidate, is all,' reads the caption.
The Clinton campaign hasn't commented on the origin or motivation for the logo.
On Sunday afternoon Wikileaks tweeted out accusing Clinton of swiping their insignia for her logo.
'Hillary Clinton has stolen our innovative WikiLeaks twitter logo design,' reads a post from WikiLeak's official Twitter page.
The former Secretary of State, First Lady and New York Senator launched her second presidential campaign on Sunday.
The WikiLeaks tweet offered side-by-side comparisons of the media organization's logo and and Clinton's campaign logo.
The WikiLeaks logo features an hourglass with one earth dripping into the one below with a red arrow next to it.
Clinton's logo shows a red arrow with blue forming a large H around it.
Clinton is not, however, the first politician to be criticized for their logo choices this year.
Distasteful: One mock up of the Hillary logo makes it look like the Twin Towers
Chilly reception: One user said the flag looked like the flag of Iceland
This will be the former Secretary of State, First Lady and New York Senator's second attempt at being elected president. She also ran in 2008
Earlier this year, The Verge accused Rand Paul of swiping Tinder's flame for his Rand Paul Political Action Committee logo.
Both logos feature a flame above their typography.
Clinton's presidential announcement caused a wave of criticism on Twitter, in which several people used the hashtag, #WhyImNotVotingForHillary.
In her announcement on Sunday, Clinton leaned on a message of middle-class rescue and claimed that America's economy is 'still stacked in favor of those at the top,' according to a campaign video.
Rand Paul was accused in March of swiping his logo from the popular dating app Tinder. The logos have similar-shaped flames floating above their typography
'I'm getting ready to do something,' Clinton says in the brief ad, following a series of clips of ordinary-looking Americans describing what they're 'getting ready' for.
'I'm running for president,' she says.
'Everyday Americans need a champion, and I want to be that champion.'
Clinton, 67, becomes the third major figure to announce her US presidential aspirations.
Republican Senators Ted Cruz and Rand Paul rolled out their campaigns in recent weeks.
Senator Marco Rubio is widely expected to announce his campaign on Monday, and ex-Florida governor Jeb Bush is actively considering a run.
THE 2016 FIELD: WHO'S IN AND WHO'S THINKING IT OVER
More than two dozen people from America's two major political parties are considered potential presidential candidates in the 2016 election.
Eight – including two women, an African-American and two Latinos – have formally entered the race. A long list of others are biding their time and assessing their chances.
REPUBLICANS IN THE RACE
Ben Carson Retired Physician
Age: 63
Religion: Seventh-day Adventist
Base: Evangelicals
Résumé: Famous pediatric neurosurgeon, youngest person to head a major Johns Hopkins Hospital division. Created a charity that awards scholarships to children of good character.
Education: B.A. Yale University. M.D. University of Michigan Medical School.
Family: Married to Candy Carson (1975), with three adult sons. The Carsons live in Maryland with Ben's elderly mother Sonya, who was a seminal influence on his life and development.
Claim to fame: Carson spoke at a National Prayer Breakfast in 2013, railing against political correctness and condemned Obamacare – with President Obama sitting just a few feet away.
Achilles heel: Carson is inflexibly conservative, opposing gay marriage and once saying gay attachments formed in prison provided evidence that sexual orientation is a choice.
Carly Fiorina Former CEO
Age: 60
Religion: Episcopalian
Base: Conservatives
Résumé: Former CEO of Hewett-Packard, former group president of Lucent Technologies, onetime US Senate candidate in California
Education: B.A. Stanford University. UCLA School of Law (did not finish). M.B.A. University of Maryland. M.Sci. Massachusetts Institute of Technology.
Family: Married to Frank Fiorina (1985), with two adult step-daughters. Divorced from Todd Bartlem (1977-1984).
Claim to fame: Fiorina was the first woman to lead a Fortune 20 company, something that could provide key ammunition against the Democratic Partys' drive to make Hillary Clinton the first female president.
Achilles heel: Fiorina's unceremonious firing by HP's board has led to questions about her management and leadership styles. And her only political experience has been a failed Senate bid in 2010 against Barbara Boxer.
Mike Huckabee Former Arkansas governor
Age: 59
Religion: Southern Baptist
Base: Evangelicals
Résumé: Former governor and lieutenant governor of Arkansas, former Fox News Channel host, ordained minister, author
Education: B.A. Ouachita Baptist University. Southwestern Baptist Theological Seminary (did not finish).
Family: Married to Janet Huckabee (1974), with three adult children. Mrs. Huckabee is a survivor of spinal cancer.
Claim to fame: 'Huck' is a political veteran and has run for president before, winning the Iowa Caucuses in 2008 and finishing second for the GOP nomination behind John McCain. He's known as an affable Christian and built a huge following on his weekend television program.
Achilles heel: Huckabee may have a problem with female voters. He complained in 2014 about Obamacare's contraception coverage, saying Democrats want women to 'believe that they are helpless without Uncle Sugar.' And in 2015 he earned scorn for hawking herbal supplements in infomercials as a diabetes cure.
Ted Cruz Texas senator
Age: 44
Religion: Southern Baptist
Base: Tea partiers
Résumé:US senator, Texas solicitor general, US Supreme Court clerk, associate deputy attorney general under President George W. Bush
Education: B.A. Princeton University. J.D. Harvard Law School.
Family: Married to Heidi Nelson Cruz (2001), with two young daughters. His father is a preacher and he has two half-sisters.
Claim to fame: Cruz spoke on the Senate floor for 21 hours in September 2013 to protest the inclusion of funding for Obamacare in a federal budget bill.
Achilles heel: Cruz's father Rafael, a Texas preacher, is a tea party firebrand who has said gay marriage is a government conspiracy and called President Barack Obama a Marxist who should 'go back to Kenya.'
Rand Paul Kentucky senator
Age: 52
Religion: Presbyterian
Base: Libertarians
Résumé: US senator, board-certified ophthalmologist, congressional campaign manager for his father Ron Paul
Education: Baylor University (did not finish). M.D. Duke University School of Medicine.
Family: Married to Kelley Ashby (1990), with three sons. His father is a former Texas congressman who ran for president three times but never got close to grabbing the brass ring.
Claim to fame: Paul embraces positions that are at odds with most in the GOP, including anti-interventionist foreign policy, criminal drug sentencing reform for African-Americans and limits on government electronic surveillance.
Achilles heel: Paul's politics are aligned with those of his father, whom mainstream GOPers saw as kooky. Both Pauls have advocated for a brand of libertarianism that forces government to stop domestic surveillance programs and limits foreign interventions.
Marco Rubio Florida senator
Age: 43
Religion: Roman Catholic
Base: Conservatives
Résumé: US senator, speaker of the Florida House of Representatives, city commissioner of West Miami
Education: B.A. University of Florida. J.D. University of Miami School of Law.
Family: Married to Jeanette Dousdebes (1998), with two sons and two daughters. Jeanette is a former Miami Dolphins cheerleader who posed for the squad’s first swimsuit calendar.
Claim to fame: Rubio's personal story as the son of Cuban emigres is a powerful narrative, and helped him win his Senate seat in 2010 against a well-funded governor whom he initially trailed by 20 points.
Achilles heel: Rubio was part of a bipartisan 'gang of eight' senators who crafted an Obama-approved immigration reform bill in 2013 which never became law – a move that angered conservative Republicans. And he was criticized in 2011 for publicly telling a version of his parents' flight from Cuba that turned out to appear embellished.
DEMOCRATS IN THE RACE
Hillary Clinton Former sec. of state
Age: 67
Religion: United Methodist
Base: Liberals
Résumé: Secretary of state, US senator, US first lady, Arkansas first lady, University of Arkansas, Fayetteville law faculty
Education: B.A. Wellesley College. J.D. Yale Law School.
Family: Clinton's husband Bill was the 42nd President of the United States. Their daughter Chelsea is marreid to investment banker Marc Mezvinsky, whose mother was a one-term Pennsylvania congresswoman in the 1990s.
Claim to fame: Clinton was the first US first lady with a postgraduate degree and presaged Obamacare with a failed attempt at health care reform in the 1990s.
Achilles heel: A long series of financial and ethical scandals has dogged Clinton, including recent allegations that her husband and their family foundation benefited financially from decisions she made as secretary of state. And her performance surrounding the 2012 terror attack on a State Department facility in Benghazi, Libya, has been catnip for conservative Republicans.
Bernie Sanders* Vermont senator
Age: 73
Religion: Judaism
Base: Far-left progressives
Résumé: US senator, US congressman, mayor of Burlington, Vermont
Education: B.A. University of Chicago.
Family: Sanders is married to Jane O’Meara Sanders (1988), a former president of Burlington College. They have one child and three more from Mrs. Sanders' previous marriage. His brother Larry is a Green Party politician in the UK and formerly served on the Oxfordshire County Council.
Claim to fame: Sanders is an unusually blunt, and unapologetic pol, happily promoting progressivism without hedging. He is also the longest-serving 'independent' member of Congress – neither Democrat nor Republican.
Achilles heel: Sanders describes himself as a 'democratic socialist.' At a time of huge GOP electoral gains, his far-left ideas don't poll well. He favors open borders, single-payer universal health insurance, and greater government control over media ownership.
* Sanders will run as a Democrat but has no party affiliation in the Senate.
REPUBLICANS IN THE HUNT
Jeb Bush, former Florida governor
Bush has a father and a brother who occupied the Oval Office, and the capacity to raise massive amounts of campaign cash. He has alienated conservatives, though, by embracing immigration reform and 'Common Core' education standards.
Chris Christie, New Jersey governor
Pugnacious and unapologetic, Christie would bring an ego-driven brashness to the race – although his abrasive style and echos of his 'Bridgegate' scandal might ultimately sink him.
Lindsey Graham, South Carolina senator
Graham was a non-factor until a March summit in Iowa where he stole the show and put himself on the map. Arizona Sen. John McCain has praised him as the best person to help right America's foreign-relations ship
Bobby Jindal, Louisiana governor
Jindal's main claim to fame is his strident opposition to federal-level 'Common Core' education standards, which included a federal lawsuit that a judge dismissed in late March.
John Kasich, Ohio governor
Kasich is a popular governor in the battleground Buckeye State, but has little name-recognition elsewhere. He has accommodated liberals on some issues and could be seen as a more palatable version of Jeb Bush for Republicans who are anxious about electing a family dynasty.
DEMOCRATS IN THE HUNT
Joe Biden, U.S. vice president
Biden would be a natural candidate as the White House's sitting second-banana, but his reputation as a one-man gaffe factory will keep Democrats from taking him seriously.
Jerry Brown, California governor
Brown has been a presidential candidate three times and earned the nickname 'Moonbeam' for his liberal policy ideas. Today he's seen as a centrist but is likely leaning against another run.
Lincoln Chafee, former Rhode Island gov.
Chafee is a Republican-turned-Democrat who has launched a presidential exploratory committee and has distinguished himself from most in his party by attacking Hillary Clinton.
Martin O'Malley, former Maryland governor
O'Malley is a guitar-playing everyman who had limited success as his state's chief executive, showing political weakness by failing to secure a victory for his hand-picked successor.
George Pataki, former New York governor
Pataki is a long shot with almost zero name-recognition outside his home state, but he pared down the size of the state government and cut taxes during 12 years in office. He toyed with a run in 2012 but ultimately decided against it.
Rick Perry, former Texas governor
Perry was a top-tier candidate in 2012 until his 'Oops!' moment in a debate, when he couldn't remember one of his own policy positions. He now also faces a criminal indictment in Texas over tenuous claims that he abused his power.
Rick Santorum, former Pennsylvania sen.
Santorum is a perennial White House hopeful who won the GOP Iowa Caucuses in 2012 on the strength of ceaseless retail campaigning. He's best known as a religious-right crusader.
Scott Walker, Wisconsin governor
Walker built his national fame on the twin planks of turning his state's budget shortfalls into surpluses and beating back a labor union-led drive to force him out of office. Both results have broad appeal in the GOP.
Donald Trump, real estate tycoon
Trump, the host of 'Celebrity Apprentice,' could self-fund an entire campaign without spending a life-changing portion of his net worth. He has loudly criticized President Obama and claims he can negotiate with foreign governments better than anyone else.
Mark Warner, Virginia senator
Warner is a former Virginia governor who won a tough Senate race in a battleground state. He's also known as a tough budget negotiator.
Elizabeth Warren, Massachusetts senator
Warren is a populist liberal who could give Hillary Clinton headaches by challenging her from the left, but she has said she has no plans to run and is happy in the U.S. Senate.
Jim Webb, former Virginia senator
Webb is a centrist Democrat and a Reagan-appointed former Navy Secretary who's hawkish on defense policy. He has launched a presidential exploratory committee.