Don't Sleep on the Power of Brown Mascara

The TikTok famous mascara holds up to the hype. The brush coats each lash in a formula that does it all: Holds lashes at a super-curl, lengthens, and lasts all night long.

Ulta star rating: 3.9/5 stars

A five-star Ulta reviewer says: "I had to try this because so many other influencers have been hyping it up. I figured it would fall flat just because, most of the time, the hype is not real, haha. Anyways—I like it! I'll purchase [it] again with my own money because I love how it spreads each lash and gives it a natural yet emphasized look. My natural lashes aren't super long, but they're not super short either, so I always look for length, volume, and longevity.

Another thing I really enjoy is after hours of wear, IT DIDN'T FLAKE OR RUN down into the corners of my eye or bottom lash line (ya know how you blink, and you're like, 'how did that mascara get there?!' That didn't happen with this mascara! This performs well and I highly recommend it. The packaging is so nice too, very luxe feeling."

Tubing mascara lovers, rejoice! Wrap lashes each lash (even the tiniest ones!) in a cool, ash-brown coat that makes them look longer. While you wear it, the brand’s orchid stem cell complex nourishes, so you will have stronger lashes in the long term.

Thrive star rating: 4.5/5

A Thrive verified buyer says: “I have very sensitive eyes, and this is the best mascara I’ve tried, and I’ve tried hundreds!”

Formulated with sensitive eyes in mind, this clean-beauty formula also has almond oil to keep lashes flexible and shiny. The brush has two different sides: use the short one to coat bottom lashes and the longer one to sweep top lashes upwards into a curl.

Amazon star rating: 3.8/5 stars

A verified Thirteen Lune reviewer says: "The mascara makes the lashes look natural, but if you add another layer it makes them look long."

Kylie Jenner uses this on her bottom lashes when doing a natural glam look, so you know it's good. This iconic mascara is long-wearing, volumizing, and lengthening all at once—plush has cornflower extract to keep lashes healthy.

Sephora star rating: 4.2/5 stars

A Sephora reviewer says: "The perfect shade of brown! I find this formula to really lift and separate the lashes and wears very long without flaking or transferring to my eyelids. It is very buildable without getting too clumpy, which I've definitely experienced with some luxury formulas."

There are almost 100k Amazon reviews of this mascara for a reason. The wavy fiber brush coats lashes in a black-brown formula, instantly lifting each lash at the root. And it's waterproof, too.

Amazon star rating: 4.4/5 stars

An Amazon reviewer says: "My eyelashes are pretty sparse from my rubbing them all the time and pulling on them, but you could actually TELL I have lashes while wearing this. The length was astounding, and it did not clump, making me look like I had black gunk sitting on my lashes and weighing them down. I did not need a second application, but I did it anyway just to make them look even more full. I wore this to a recent wedding, and it never budged, even with all of the crying I did."

Made with kaolin clay, this black-brown formula instantly gives you thicker, longer lashes.

Amazon star rating: 4.7/stars

An Influenster reviewer gives it four stars, saying: "Stays on all day! My lashes look full and long once I put it on. I recommend trying this mascara if you haven’t yet!" Another adds: "[you] could rub your face and it doesn't come off until you actually wipe it [off]."

The secret to this does-everything formula is the brush, which is specially designed to catch even the tiniest or hard-to-reach corner lashes. The super-lengthening formula holds lashes at attention and the shade is a very pretty warm brown.

Revolve star rating: 4.8/5

One Revolve reviewer says: "Wicked, in a great way, brush! The brush definitely pulls the ink from the base to the tip of the eyelashes. It separates the lashes and stays on till I wash it off. After decades of searching for the best mascara for me, I happened upon They're Real a few years ago. My search ended. Can't imagine even trying something else."

Guide Beauty was founded by a differently abled makeup artist who wanted to continue her craft as her hand usage changed. The brush for this mascara is ergonomically designed to be super-easy to grip and the dark brown formula is universally flattering.

Guide Beauty star rating: 5/5 stars

A Guide Beauty reviewer says: “Best ‘tube’ mascara I’ve tried! Defines and wraps lashes and is easy to build with another coat, not too hard when it dries like other brands. And the Guide design makes it easy to apply with a steady hand. Love it!”

This vegan and cruelty-free formula uses jojoba wax to keep lashes curled. The hourglass-shaped brush has dense bristles to help build volume with each swipe, and the cool brown shade is gorgeous.

Target star rating: 4.1/5 stars

A Target reviewer shares: "This is my new all-time favorite mascara and I got two extra just to have on back stock. The product goes on easily and makes my lashes look long, thick, and dramatic. I didn't have any issues with the big wand being messy - I think it's great for coating the lashes. It wears beautifully and doesn't rub off on my eyelids or under my eyes."

With more than 550 5-star reviews, this serum-infused mascara keeps lashes healthy and hydrated. It's also a dupe for a *much* more expensive mascara—just peep these reviews.

Target star rating: 4.6/5 stars

A Target reviewer says: "Easy to wash off. And doesn't smudge throughout the day. Adds nice non-clumpy length."

This vegan mascara combines a fluffy brush with a feather-light formula to give you subtly defined lashes.

Colour Pop star rating: 4.8/5 stars

One Colour Pop reviewer says: "It's the perfect amount of length and volume without being clumpy. Also does a good job at wrangling my eyelashes and getting them to all curl in one direction!" Another adds it doubles as a great brow tamer, too.

The four-in-one in this long-wear formula will lengthen, curl, add volume and condition in one super-long wearing formula.

Ulta star rating: 4.5/5 stars

An Ulta reviewer says: "I've tried all kinds of mascaras and this is by far one of the best mascaras out there if you're looking for volume plus length. Only one coat needed & comes off easily with makeup remover."