Asmodee Sales Numbers, Ticket to Ride Trinkets, and a Relatable Killer

The Tabletop Games segment delivered 1% organic growth, with Net sales of SEK 4.4 billion [approx. US$437 million] in Q3. Year-to-date, the organic growth amounts to 9%, a testament to Asmodee's diversified revenue base, solid underlying market, and consistent execution. For the calendar year, the tabletop mass market saw a slight growth, confirming the industry's resilience, with Asmodee's strong position key to its robust growth. After strong profitability in the preceding quarter, the Adjusted EBIT margin of 19% in Q3 was somewhat lower YoY, mainly due to a product mix more geared towards trading card games. Asmodee delivered strong free cash flow in the quarter, with a notable inventory reduction in the seasonally strongest quarter of the year. Preparations for the launch of Star Wars: Unlimited are progressing well with strong pre-orders. We all look forward to the release on March 8, 2024.

"When we set out to create our licensing programme in 2020, we knew we were building up to the anniversary in 2024," said Ness Jack, Licensing manager. "Creating a comprehensive range of products that allows fans to enjoy their favourite game both on and off the tabletop was a clear focus: we knew we had to start straight away with the planning to ensure we could do justice to the brand."


Kicking off the release of licensed products is a range of limited-edition metal collectibles from Fanattik, including the Ticket to Ride North American Open Tour Ticket and Collectible Train Coin. "These beautiful renditions of classic designs from the game make brilliant trophies or home decorations for fans of the game series," said Alexander Thieme, Licensing manager at Asmodee Entertainment. "The quality of these pieces is truly stunning."

Relatable will continue to manufacture and market Hunt A Killer games; the company will also expand retail distribution and design new immersive experiences. Hunt A Killer first launched its subscription model in 2016. Since then, more than 4 million copies of Hunt a Killer have been purchased. Relatable plans to utilize omni-channel marketing and global retail strategies to deliver the game to homes and apartments through more accessible and mainstream methods.

In October [2023] we were approached by Lay Waste Games with an offer to acquire them. In our discussions, the Lay Waste team made it clear that their top priority during the transition was to take care of their current Kickstarter backers. Our team members have been huge Dragoon fans for years and after a number of discussions, we said "Yes!" Since then, we have been hard at work figuring out how to best handle the transition, and more importantly, how to finish the fulfillment of these great games.

What's next for Lay Waste? Moving forward we hope to bring you more classic Lay Waste Games by working with the same designers and artists that you have grown to love. We are looking forward to taking Lay Waste Games to new heights and continuing to bring you the games you already know and love – and some that we can’t wait for you to try out!