| | Business to Business Public Sector, Beverages, Leisure and Tourism, Automotive, Telecommunications, Education/Training, Utilities, Energy, Transportation, Financial Institutions-Banks
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| | | Usage and Attitude Research Customer Satisfaction Employee Satisfaction Market Assessment Consumer Behaviour Concept Tests Brand Research Market Entry Segmentation Studies 4P's Research Consultations, Brain Storming Idea Generation Mystery Shopping
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| | | Consulting Project design, Sampling, Questionnaire development Analysis [Qual + Quant] Interpretations Recommendations Reporting Data Processing Data Coding, Data entry, Data Cleaning, Editing Tabulations, Back checking, Data Collection Techniques Online / Offline / Telephone F2F - Intercepts, In Home/Office Discussions - FG / one on one | |
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