🚀 Excited to share our latest blog on the importance of effective employer branding for startups in today's candidate-driven market! Learn how to attract the right talent and shape your company's culture for success. Read more here: https://bit.ly/4cgyWps #EmployerBranding #Startups #HR #CompanyCulture
About us
Adding Momentum to your employer brand With our extensive talent and media research, we ensure that our employer brand solutions are based on global trends and actionable Indian insights No matter what your organization needs, we use the best global research tools and methodologies to develop an employer brand strategy, an employee value proposition, or a solution to enhance employee engagement. Pomelo provides internal and external creative communications, digital and social media talent strategies, social advocacy and employer branding videos and bespoke research solutions. As a result, you'll be able to connect with talent at all levels. Pomelo delivers results that matter and provides organizations with a competitive advantage to thrive.
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- Gurgaon, India
- Founded
- 2019
- Specialties
- Employer Branding, Employee Value Proposition, Employer Branding Consultants, Recruitment Marketing Agency, Career Website, EVP, Internal campaigns, and Talent acquisition
Updates
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Building an Engaged Workforce: Aligning Employee Strengths with Organizational Goals Have you ever noticed someone excelling in their role, only to struggle after a promotion? It's like a top salesperson suddenly floundering at a desk job. This happens because we're all wired differently. Howard Gardner's theory shows that each of us has unique strengths. To perform at our best, we need tasks that match these strengths. But it's not just about tasks. The environment matters too. When people are misaligned at work, it doesn't just affect them—it affects everyone. It leads to burnout and lowers efficiency and morale for the whole team. The recent Forbes article on misalignment at work leading to burnout among employees takes an interesting deep dive into the employees' need for introspection and timely corrective action. We take a pause here to map these insights against the various pillars of an employer brand to see how the foundations can pave the way for better employee motivation and performance that is not only aligned to individuals but also to the goals of the organization. Here are some key pointers to consider: · Encourage Open Conversations: Create a feedback mechanism where people feel safe to share their thoughts and concerns. Let these fuel your next town hall or policy updation. · Build an Inclusive Culture: Where different roles within a team are celebrated and supported. Fueled by belonging and purpose. · Adapt to Different Work Styles: People work in different ways. Ensure policies support these differences to boost alignment and productivity. · Reward Meaningfully: Beyond money, instate ways to recognize and support how people contribute to the team and community. When people feel valued and aligned with their work, they perform better and stay engaged. It's a win-win for everyone. If you are looking to define these pillars and align them with the changing company goals or employee expectations, we would love to connect and explore how we can help you build an employer brand that establishes a culture where employees feel aligned. #employerbranding #employeeperformance #burnout The reference article: https://lnkd.in/dX3Mg3kM
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Want to Attract Driven Talent Like in "12th Fail"? Struggling to find the right fit for your team? The answer might lie in a surprising source: the movie "12th Fail". This compelling drama isn't just about overcoming odds, it also holds valuable lessons for employer branding. Click the link to unlock insights on: · Turning challenges into opportunities for best talent · Highlighting integrity and its impact to attract aligned candidates · Embracing diversity and inclusion to unlock a wealth of ideas · Eliminating bias for a fair and balanced evaluation process #employerbranding #talenthunting #12thFail #RecruitmentStrategies #HRInsights http://surl.li/qaxis
The Art Of Recruitment: Lessons From '12th Fail'
pomeloemployerbranding.com
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Let's leap into 2024 with AI-powered solutions and meaningful conversations that truly matter! Team Pomelo wishes you a year filled with momentum and endless possibilities. Happy New Year to everyone! 🎉🌟 #GainMomentum #TeamPomelo #EmployerBrandingAgency #NewYear2024 #HappyNewYear2024
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For some, the days of teeming hallways have given way to a fascinating trend: coffee badging. Employees pop in, grab a latte (though briefly), chit chat with colleagues, and vanish back to their remote havens. It's an implicit resistance against rigid in-office mandates. It’s a sign our work landscape is brewing something new, a deeper yearning for flexibility and better work life balance. In fact, latest research states that 49% of employees are willing to leave their jobs to improve their work life balance! Why the Buzz? • Flexibility FOMO: Employees miss the freedom of remote work after a taste. • Work-Life Whiplash: Commuting chaos and office distractions disrupt the hard-won balance. • Social Sipping: Remote work lacks the human touch, hence the quick coffee break chat. Latte or Leave It? This isn't just about caffeine. It's a symptom of a deeper disconnect. Need of the hour: Activate meaningful engagement, integration and collaboration within the office spaces. Some possible interventions: • Rebuild trust & meaning. Offer flexibility. Focus on results. Honor accountability. • Brew connections & belonging. Foster cross-team interactions. Build a sense of belonging. • Prioritize regular feedback channels. Build regular 2-way interventions and listening tools to know the buzz and respond in a timely fashion. • Lead with stories of transformations. Support career growth with advanced in-person L&D opportunities. The good thing is that coffee badging is a symptom, not a disease. We have to diagnose the needs of our employees and foster a culture where everyone feels valued, productive, and connected. So let's ditch the lukewarm coffee and brew a solution that leaves everyone with a satisfying taste of in-office successes & celebrations. Cheers! If you have a hybrid work mode, what innovative approaches are you using to make in-person work truly meaningful? #worklifebalance #futureofwork #employerbranding #culturematters
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Post-Diwali delight! Thank you to Team Orkla for the heartwarming Diwali wishes, the delightful MTR sweets, and the kind words of appreciation. Your thoughtful gestures have truly brightened our post-Diwali spirits. We had an incredible 3 weeks collaborating with Team Orkla on the Code of Conduct book and communication package. Your support, encouragement, and unwavering belief in our capabilities were instrumental in the project's success. Looking forward to many more opportunities to collaborate in the future. #Mtrfoods #codeofconduct #collaboration
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🚀 Elevating Company Values: A Case Study Embark on a journey with us through the transformative case study of Ashoka University, a beacon of innovation and excellence in education. Discover how powerful symbolism and compelling employee stories have breathed life into the institution's core values, creating a culture of collaboration, empathy, and pride among employees. 🔗 Dive into the full article to unravel the insights and lessons learned from Ashoka University's inspiring journey. 👉 https://lnkd.in/gsN4vJdz Sonya Sahni Charu Bhadrish Madhurima Purokayastha Ratna Pande #CompanyValues #Innovation #EducationExcellence #CaseStudy #LeadershipJourney"
Value Oriented Campaigns' to come along, with a deeper connection of values to gets in action.
pomeloemployerbranding.com
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Our most favourite EB campaigns Live from #WorldEBday
This session was super inspiring. Great work done by Kaufland based out of Romania solving the problem for #Retailhiring! “Activate to Differentiate”. All our strategy and creative means nothing if we don’t activate and differentiate. A program for recruitment rolled out for the specially abled “ACCESS PROGRAM” with over 400 people hired. To speaking to young recruits and leveraging Comic con creators to create a complete long pitch. Stellar work Estera Anghelescu, M.B.A. #worldebday Pomelo Employer Branding
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Live take always from #WorldEbDay 🚀
Bowled over by some great work brought alive on #employerbranding true to the brand personality and promise! Activision Blizzard makers of Call of Duty and Candy Crush and Lego! #worldebday Pomelo Employer Branding