Podcast: Play in new window | Download
Subscribe: RSS
How can you use social media to effectively transform your business from end to end?
Adam Gray
Our guest this week is Adam Gray – a social media expert who has been working in it since the beginning. His best-selling book, Brilliant Social Media was the first globally published book on social media for business.
Globally he is a top 10 influencer for Social Selling, Content Creation, Content Strategy and Digital Transformation. Adam has spoken at countless events on the subject and is a regular expert commentator for national and international TV, Press and Radio. He has advised many of the world’s best known brands while working at Oracle.
Adam is one of the co-founders of the world’s largest social media management consultancy, Digital Leadership Associates.
Tune in as we explore the most effective ways to use social media right now; how to add value to your customers and raise your profile in a safe, structured, and strategic way.
What We Discuss with Adam Gray in this Episode
- How to create end to end business success using the power of social media
- The value of authenticity on social media
- Balancing between personal, professional and perspective posts
- How to sell on social without selling
- Connecting with buyers, influencers and amplifiers on social media
- Why Facebook is still the best network
- How to be memorable on LinkedIn
Podcast Highlights
2:59 – What begets success in social media
8:00 – The new world of social media using age-old networking principles
11:19 – Why delegating your social media doesn’t work
17:59 – Empowering your audience with your content
20:56 – Managing your time online efficiently
24:25 – Leveraging your sales super power
27:16 – 3 categories of people to pay attention to
31:56 – The challenge with private social platforms and groups
40:33 – Personalizing your LinkedIn headline
Episode Resources 
- Book – Brilliant Social Media: How to Start, Refine & Improve Your Social Media Business Strategy
- Book: Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing
Connect With Adam Gray
- Website: https://dlaignite.com
- LinkedIn: linkedin.com/in/adamgray
- Twitter: https://twitter.com/AGSocialMedia
Did You Enjoy The Podcast?
If you enjoyed this episode please let us know! 5-star reviews for the Leaders Of Transformation podcast on Apple Podcasts, Spotify, Pandora or Stitcher are greatly appreciated. This helps us reach more purpose-driven entrepreneurs seeking to make a positive impact in the world. Thank you. Together, we make a difference!
Additional Episodes You May Like
- 381: Using Business as a Force for Good with Andrew Gottlieb
- 338: Jeremy Scrivens: Transforming the Future of Work Through Leadership and Convergence
- 328: Stephen Carl: Conscious eCommerce & Your Digital Marketing Strategy
- 282: Brendan Kane: How To Engage One Million Followers In 30 Days
- 149: Bud Torcom: The Evolution Of Digital Media
