| The World Wide Web as a functional alternative to television DA Ferguson, EM Perse Journal of Broadcasting & Electronic Media 44 (2), 155-174, 2000 | 1045 | 2000 |
| Using Twitter for promotion and branding: A content analysis of local television Twitter sites CF Greer, DA Ferguson Journal of Broadcasting & Electronic Media 55 (2), 198-214, 2011 | 322 | 2011 |
| Broadcast/cable programming: Strategies and practices ST Eastman, SW Head, L Klein (No Title), 1989 | 224 | 1989 |
| Media programming: Strategies and practices ST Eastman, DA Ferguson Cengage Learning, 2012 | 210 | 2012 |
| Media and audience influences on channel repertoire DA Ferguson, EM Perse Journal of Broadcasting & Electronic Media 37 (1), 31-47, 1993 | 201 | 1993 |
| Profile: Channel repertoire in the presence of remote control devices, VCRs and cable television DA Ferguson Journal of Broadcasting & Electronic Media 36 (1), 83-91, 1992 | 165 | 1992 |
| Uses and gratifications of MP3 players by college students: Are iPods more popular than radio? DA Ferguson, CF Greer, ME Reardon Journal of Radio Studies 14 (2), 102-121, 2007 | 152 | 2007 |
| The broadcast television industry JR Walker, DA Ferguson, J Long, K Sauter (No Title), 1998 | 141 | 1998 |
| Cultivation in the newer media environment EM Perse, DA Ferguson, DM McLeod Communication Research 21 (1), 79-104, 1994 | 131 | 1994 |
| Local radio and microblogging: How radio stations in the US are using Twitter DA Ferguson, CF Greer Journal of Radio & Audio Media 18 (1), 33-46, 2011 | 104 | 2011 |
| The impact of the newer television technologies on television satisfaction EM Perse, DA Ferguson Journalism Quarterly 70 (4), 843-853, 1993 | 95 | 1993 |
| Measurement of mundane TV behaviors: Remote control device flipping frequency DA Ferguson Journal of Broadcasting & Electronic Media 38 (1), 35-47, 1994 | 93 | 1994 |
| The benefits and costs of web surfing EM Perse, DA Ferguson Communication Quarterly 48 (4), 343-359, 2000 | 90 | 2000 |
| Media promotion & marketing for broadcasting, cable & the Internet ST Eastman, DA Ferguson, R Klein CRC Press, 2012 | 71 | 2012 |
| Audience satisfaction among TiVo and ReplayTV users DA Ferguson, EM Perse Journal of Interactive Advertising 4 (2), 1-8, 2004 | 68 | 2004 |
| Tablet computers and traditional television (TV) viewing: Is the iPad replacing TV? CF Greer, DA Ferguson Convergence 21 (2), 244-256, 2015 | 63 | 2015 |
| Visualizing a non-visual medium through social media: The semiotics of radio station posts on Instagram DA Ferguson, CF Greer Journal of Radio & Audio Media 25 (1), 126-141, 2018 | 57 | 2018 |
| Leisure time and channel repertoire in a multichannel environment DA Ferguson, SR Melkote Communication Research Reports 14 (2), 189-194, 1997 | 50 | 1997 |
| Following local television news personalities on Twitter: A uses and gratifications approach to social networking CF Greer, DA Ferguson Electronic News 5 (3), 145-157, 2011 | 48 | 2011 |
| Reaching a moving target: How local TV stations are using digital tools to connect with Generation C DA Ferguson, CF Greer International Journal on Media Management 18 (3-4), 141-161, 2016 | 44 | 2016 |
Elizabeth PerseUniversity of DelawareVerified email at udel.edu
