You'll get Jeremiah (the Biblical Prophet), Jeremiah (the TV show), and Jeremiah Owyang, the blogger from Forrester (who may or may not be a prophet – look at the pictures and decide.)
Before you spend a nickel on search marketing, try assigning one employee to blog 2-3 paragraphs of good advice every day. You'll get great search placement — and priceless credibility. Even better, search links stop when you stop paying. Links to your blog are a permanent promotion. Remember, if it stops when you stop paying, it's advertising. If it keeps going, it's word of mouth marketing.
Results are typical – why do you think more than a few of the top 10 search results for "word of mouth marketing" point to something I do?