{"id":3289,"date":"2024-09-23T13:22:19","date_gmt":"2024-09-23T13:22:19","guid":{"rendered":"https:\/\/tinyurl.com\/blog\/?p=459"},"modified":"2025-03-20T14:08:56","modified_gmt":"2025-03-20T14:08:56","slug":"how-to-use-branded-domains-in-link-shortening","status":"publish","type":"post","link":"https:\/\/tinyurl.com\/blog\/how-to-use-branded-domains-in-link-shortening\/","title":{"rendered":"How to Use Branded Domains in Link Shortening"},"content":{"rendered":"\n

We\u2019ve established that branded domains<\/a> for link shortening can go a long way towards reinforcing brand recall and keeping your business top-of-mind among customers.<\/p>\n\n\n\n

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Of course, the question remains: how can you best use branded domains with a custom domain link shortener?<\/p>\n\n\n\n

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Branded domains are highly versatile and can be a great way to make your brand stand out \u2014 whether it\u2019s a pure branding move, or an added advantage across your social media and marketing campaigns.<\/p>\n\n\n\n

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With over 33,000 new domain names<\/a> registered every day, you want to do everything in your power to stand out. Boring, bland, or overly long domains won\u2019t do your business any favors.<\/p>\n\n\n\n

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Luckily, that\u2019s where branded domains come into play.<\/p>\n\n\n\n

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Now, branded domains are powerful and very useful on their own. But, if you want to supercharge the results you can get from them, you\u2019ll want to use a link shortener in tandem. <\/p>\n\n\n\n

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In this article, we\u2019ll cover what branded domains are, offer some examples to get your mind working, then show you how to use a link shortener with a custom domain.<\/p>\n\n\n\n

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What are Branded Domains?<\/h2>\n\n\n\n

Put simply, branded domains are the first part of a branded link. They\u2019re the first half of a URL that keeps your branding strong while keeping your URLs smaller and easier to remember. <\/p>\n\n\n\n

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You\u2019ll sometimes hear them referred to as \u201cvanity domains\u201d since they\u2019re domains with no content that are used for the sole purpose of shortening links. <\/p>\n\n\n\n

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For example, let\u2019s say you have a website with a wildly long domain name. Instead of having to suffer with your existing choice or rebuild from scratch (at least SEO-wise), you can use a much shorter branded domain in tandem with a link shortener to send links that better drive traffic. <\/p>\n\n\n\n

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There are several reasons to do this, but here are some of the most common:<\/p>\n\n\n\n

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