Link shorteners are increasingly important internet tools for everything from promotional links to social media. They’re handy, everyday use tools for professional marketing and communications for reasons both aesthetic and technical.<\/p>\n\n\n\n
In this Tiny guide, we’ll take a look at why you should shorten links, how doing so earns more trust, and how you can get started with link shortening.<\/p>\n\n\n\n
There are a bunch of reasons to make a link shorter, from the aesthetic to the technical, and it’s easy to take advantage of all of these aspects for your professional communications and marketing needs.<\/p>\n\n\n\n
Short links are more visually attractive, stick in the memory better, and can be easily deployed whether in digital or in print and traditional advertising.<\/p>\n\n\n\n
Now that we’ve got the why\u2019s out of the way, let\u2019s take a look at how to make a link shorter and easier to trust.<\/p>\n\n\n\n
First off, let’s take a look at the harder, manual way of going about things. You do have a few options, and these will work, but may be more work than it needs to be.<\/p>\n\n\n\n
On the surface, this seems like the easiest way to get around to making short, shareable links: just make \u2018em short right from the start. <\/p>\n\n\n\n
Simple, right? <\/p>\n\n\n\n
Well, this approach is often much easier said than done.<\/p>\n\n\n\n
First off, you’ll need to work closely with your web developer every time you put up a new section of your web page to make sure that your URL slugs stay nice and short. This means creative effort, as well as possible missed opportunities to create keyword-rich and descriptive URLs<\/a>. <\/p>\n\n\n\n