A branded domain is the first and most important part of a branded link. It’s the front half of the link that reflects your branding and keeps your shortened URLs both tiny and memorable. <\/p>\n\n\n\n
Branded domains are also sometimes referred to as \u201cvanity domains\u201d, and give online marketers a chance to show off their branding, while also turning clunky URLs into something easier to share and remember.<\/p>\n\n\n\n
If you’re running a business named California Unicycles Inc, you might already own your own domain and website: say, californiaunicyclesinc.com. It’s a descriptive and unique domain, but one that’s a bit unwieldy and hard to share on social media, or in formats like Twitter or SMS where every character counts.<\/p>\n\n\n\n
Enter the branded domain. By setting up your own shorter, snappier domain, you can create more compact and memorable links that are easier to share on social media or SMS, while also looking more presentable and professional in print or digital. <\/p>\n\n\n\n
Using our previous example of California Unicycles Inc., you could purchase a domain like unicycles.ca or caunicy.cl to use exclusively when sharing links and marketing the business. Such shortened and branded links are easier to share and remember, pointing back to your main web page or social media presence so you don’t have to take the pains to change anything at the site level.<\/p>\n\n\n\n
In short, branded domains build brand awareness and trust, as well as increasing brand engagement and sharing on your links.<\/p>\n\n\n\n
A good branded domain is the cornerstone of shortened, branded links. There are a variety of important applications for link branding and customization in marketing:<\/p>\n\n\n\n