We’ve certainly a lot to say about how URL shorteners can boost your marketing efforts, from boosting click-through rates for emails to improving your branding through personalized domains.<\/p>\n\n\n\n
So it’s probably no surprise when we say that even strategic email campaigns can benefit from shortened URLs. In today’s post, we’ll look at how the benefits of shortened URLs extend to your organized email marketing<\/a> efforts, and how they help your campaigns achieve their objectives.<\/p>\n\n\n\n Before we begin, let’s clarify what we mean by “email marketing campaign.” An email marketing campaign is a series of emails that share a common, metric-driven goal. Usually, these goals are based around generating leads or sales, but they can also be geared towards building relationships or fostering loyalty.<\/p>\n\n\n\n Email marketing campaigns are typically organized into three parts.<\/p>\n\n\n\n The first part is the mailing list itself. This is the group of people who will receive your campaign emails.<\/p>\n\n\n\n The second part is the email campaign content. This is the series of messages that you’ll be sending out as part of your campaign.<\/p>\n\n\n\n The third and final part is the email marketing campaign schedule. This is the timeline of activity, including dates for sending emails, sending follow-ups, and analyzing results.<\/p>\n\n\n\n As you might imagine given the term, campaign<\/em>, email marketing campaigns involve multiple emails sent in a specific order over time. Your leads might receive either a sequence of emails with a beginning, middle, and end; or they might receive an array of different approaches like a generic cold open, then an informative email, and then a discount offer.<\/p>\n\n\n\n Different campaigns can have different goals. They’ve been deployed to do everything from generating new customers, contacting leads who have dropped off (ex. those who abandoned their carts), and upsell services to customers who’ve completed purchases in the past.<\/p>\n\n\n\n Email marketing campaigns can be tremendously effective, now matter what the seeming dominance of social media and direct messaging apps might lead you to believe. They can lead to ROI of as much as $36<\/a> for every dollar spent, which is vastly more profitable than many other marketing approaches. <\/p>\n\n\n\n They also represent a direct line of communication with your consumers\u2014and with an average email open rate of 20.94%<\/a> across all industries, it’s clear that people are reading!<\/p>\n\n\n\nWhat are Email Marketing Campaigns<\/mark>?<\/strong><\/h2>\n\n\n\n