{"id":28,"date":"2024-09-23T13:54:39","date_gmt":"2024-09-23T13:54:39","guid":{"rendered":"https:\/\/blog.tinyurl.com\/?p=28"},"modified":"2025-03-20T14:08:41","modified_gmt":"2025-03-20T14:08:41","slug":"tinyurl-intro-email-marketing","status":"publish","type":"post","link":"https:\/\/tinyurl.com\/blog\/tinyurl-intro-email-marketing\/","title":{"rendered":"The TinyURL Intro to Email Marketing"},"content":{"rendered":"\n
It\u2019s no surprise that every marketing email that ends up unread in your inbox is actually the product of a carefully considered communications strategy.<\/p>\n\n\n\n
<\/div>\n\n\n\n
Given how easily you\u2019d dismiss or unsubscribe from one of these emails, though, what might come as a surprise is that email marketing is actually a thriving, effective platform. After all, in the era of social media, instant messaging apps with billions of users, and the ever-changing world of SEM, email marketing seems like a quaint relic of the past.<\/p>\n\n\n\n
<\/div>\n\n\n\n
But in truth, email marketing has never been more alive, and it remains one of the premiere methods of reaching out to prospects and converting them into leads.<\/p>\n\n\n\n
<\/div>\n\n\n\n
Not convinced? Let\u2019s take a look at some real-world figures.<\/p>\n\n\n\n
<\/div>\n\n\n\n
\n
In 2022, there were 4 billion email users across the globe\u2014a figure that\u2019s slated to expand to 4.6 billion by 2025.<\/li>\n<\/ul>\n\n\n\n
<\/div>\n\n\n\n
\n
In the same year, around 306 billion emails per day were exchanged globally.<\/li>\n<\/ul>\n\n\n\n
<\/div>\n\n\n\n
\n
For every dollar spent, email marketing produces an ROI of $36\u2014a significantly higher ratio than any other marketing approach.<\/li>\n<\/ul>\n\n\n\n
<\/div>\n\n\n\n
\n
99% of people check their email every day.<\/li>\n<\/ul>\n\n\n\n
<\/div>\n\n\n\n
So is email marketing dead? Not by a long shot. In this article, we\u2019re going to show you how to harness a powerful email marketing strategy that\u2019ll transform the way you acquire your customers.<\/p>\n\n\n\n