Tag: analytics
5 Key Site Metrics and How to Use Them
Site metrics like your visitors, bounce rate, and conversions will give you an indispensable advantage when running your marketing. This article covers 5 of the most important ones you should know.
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Direct Traffic: Everything You Need to Know
Direct traffic refers to a count of site visitors who landed on your web pages without first passing through another site. It’s a useful metric to track, but getting the most value out of it might take special tools.
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Marketing KPIs: The Tiny Secret to Making Big Improvements
There’s a tiny secret to impressive growth: goals that make it possible to achieve 20% growth in a year.
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The TinyURL Intro to Marketing Analytics
Analytics takes the guesswork out of marketing and improves your odds of getting better results over time.
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How to Set Digital Marketing KPIs
To build KPIs, look at the aspects of your business that are working out, and use them to set achievable goals for the aspects that aren’t.
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