Category: Blog

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How to Power Your Email List Segmentation with TinyURL

Email list segmentation fuels countless marketing wins, from improving email open rates to scoring more conversions. Of course, is isn’t an instant-win button: it takes work to make it work.

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Affiliate Marketing 101: How to Succeed with Partners and Influencers

Affiliate marketing is a lucrative practice that can lead to win-win situations for businesses and the influencers and companies they partner with. This article will cover the basics of affiliate marketing and you can make it work for your business.

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5 Key Site Metrics and How to Use Them

Site metrics like your visitors, bounce rate, and conversions will give you an indispensable advantage when running your marketing. This article covers 5 of the most important ones you should know.

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Direct Traffic: Everything You Need to Know

Direct traffic refers to a count of site visitors who landed on your web pages without first passing through another site. It’s a useful metric to track, but getting the most value out of it might take special tools.

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Email Marketing Campaigns: How to Improve them with Shortened URLs

URL shortening makes email marketing campaigns more effective experiences and do better at earning trust among recipients.

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How to Avoid Spam Filters in Email Marketing

Spam filters can be tricky for marketers looking to get their messages heard. Read on for tips on getting genuine emails through.

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Marketing KPIs: The Tiny Secret to Making Big Improvements

There’s a tiny secret to impressive growth: goals that make it possible to achieve 20% growth in a year.

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The TinyURL Intro to Marketing Analytics

Analytics takes the guesswork out of marketing and improves your odds of getting better results over time.

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How to Set Digital Marketing KPIs

To build KPIs, look at the aspects of your business that are working out, and use them to set achievable goals for the aspects that aren’t.

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Why Shorten URLs for Marketing?

Shortened URLs are easier for audiences to view, recall, and trust. They also offer a way to track physical marketing tools as if they were digital.

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