Email list segmentation fuels countless marketing wins, from improving email open rates to scoring more conversions. Of course, is isn’t an instant-win button: it takes work to make it work.
Read moreAffiliate marketing is a lucrative practice that can lead to win-win situations for businesses and the influencers and companies they partner with. This article will cover the basics of affiliate marketing and you can make it work for your business.
Read moreSite metrics like your visitors, bounce rate, and conversions will give you an indispensable advantage when running your marketing. This article covers 5 of the most important ones you should know.
Read moreDirect traffic refers to a count of site visitors who landed on your web pages without first passing through another site. It’s a useful metric to track, but getting the most value out of it might take special tools.
Read moreURL shortening makes email marketing campaigns more effective experiences and do better at earning trust among recipients.
Read moreSpam filters can be tricky for marketers looking to get their messages heard. Read on for tips on getting genuine emails through.
Read moreThere’s a tiny secret to impressive growth: goals that make it possible to achieve 20% growth in a year.
Read moreAnalytics takes the guesswork out of marketing and improves your odds of getting better results over time.
Read moreTo build KPIs, look at the aspects of your business that are working out, and use them to set achievable goals for the aspects that aren’t.
Read moreShortened URLs are easier for audiences to view, recall, and trust. They also offer a way to track physical marketing tools as if they were digital.
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