www.BrandLoyalties.com: Home of the BrandLoyalties Screens


	www.BrandLoyalties.com Home of the BrandLoyalties Screens

GIS (General Mills) BrandLoyalties Rankings and Correlations

Date	Ranking Percentile	Correlation Coefficient	Best Lag
10/03/12	91.8%	0.44	32
10/04/12	91.2%	0.44	33
10/05/12	91.0%	0.44	34
10/08/12	90.1%	0.44	32
10/09/12	89.7%	0.43	32
10/10/12	89.0%	0.43	33
10/11/12	88.1%	0.43	34
10/12/12	88.5%	0.43	34
10/15/12	86.4%	0.42	35
10/16/12	85.7%	0.41	35
10/17/12	85.2%	0.41	36
10/18/12	84.3%	0.40	36
10/19/12	83.4%	0.40	34
10/22/12	81.2%	0.39	35
10/23/12	80.4%	0.39	34
10/24/12	79.1%	0.39	35
10/25/12	78.1%	0.39	34
10/26/12	77.4%	0.39	34
10/31/12	74.1%	0.39	34
11/01/12	74.0%	0.39	35
11/02/12	72.0%	0.38	35
11/05/12	70.0%	0.38	34
11/06/12	69.3%	0.39	34
11/07/12	68.0%	0.39	35
11/08/12	65.8%	0.39	36
11/09/12	64.7%	0.39	36
11/12/12	59.0%	0.39	37
11/13/12	57.5%	0.39	38
11/14/12	55.9%	0.39	39
11/15/12	54.5%	0.38	39
11/16/12	53.2%	0.38	39
11/19/12	48.6%	0.38	39
11/20/12	47.0%	0.38	35
11/21/12	44.8%	0.39	35
11/23/12	42.8%	0.40	36
11/26/12	41.2%	0.40	36
11/27/12	41.0%	0.41	37
11/28/12	41.0%	0.41	37
11/29/12	41.0%	0.42	38
11/30/12	41.0%	0.42	39
12/03/12	39.7%	0.43	39
12/04/12	38.8%	0.43	40
12/05/12	38.1%	0.43	41
12/06/12	37.5%	0.43	41
12/07/12	37.2%	0.43	41
12/10/12	36.0%	0.43	40
12/11/12	36.4%	0.44	41
12/12/12	36.2%	0.44	40
12/13/12	35.3%	0.44	41
12/14/12	34.6%	0.44	39
12/17/12	34.1%	0.45	40
12/18/12	33.6%	0.45	38
12/19/12	33.1%	0.46	38
12/20/12	33.1%	0.46	39
12/21/12	33.1%	0.47	36
12/24/12	32.6%	0.48	36
12/26/12	31.4%	0.49	37
12/27/12	30.9%	0.49	38
12/28/12	30.7%	0.50	37
12/31/12	28.9%	0.51	38

www.BrandLoyalties.comHome of the BrandLoyalties Screens