3. Indemnify the Pure Hearts of Georgia its affiliated organizations, their respective administrators, officers, directors, agents, and other employees of the organization, volunteers, other members/participants, sponsoring agencies, sponsors, advertisers, and if applicable, owners and lessors or premises used to conduct the event, all of which are hereinafter referred as to “releases”, from any and all liability to each of the undersigned, his or her heirs and next of kin for any and all claims, demands, losses or damages on account of injury, paralysis, including death and damage of property, caused or alleged to be caused in whole or in part by the negligence of the releases or otherwise