MDM "REALITY CHECK" (2H2010)

Our goal is provide an "MDM Reality Check” scorecard that you might share with your IT and business management as well as your financial executives.
To do so, the MDM Institute is surveying mid-level IT management within a known survey pool of 750+ Global 5000 size enterprises that have active MDM or DATA GOVERNANCE initiatives — e.g., enterprise architects, solution architects, VPs of infrastructure, managers of corporate data governance, et al within enterprises of annual revenues greater than US$1 billion.

This survey is designed to be completed in less than 5 minutes and is organized in the following sections:
A. ABOUT YOUR ORGANIZATION & ITS MDM INITIATIVE(S)
B. NEAR-TERM MDM BUDGET & EXECUTION REALITY
C. NEAR-TERM MDM HIRING
All respondents submitting a completed survey shall receive their scorecard report during late 2H2010
THANK YOU.
The MDM Institute Team
Common Industry Terminology Used in this Survey

Master Data Management (MDM). Authoritative, reliable foundation for data used across many applications and constituencies with the goal to provide a single view of the truth no matter where it lies.
Multi-Entity MDM. An MDM solution to concurrently manage multiple, diverse master data domains (customers, accounts, products) across intra- and extra-enterprise business processes. By centralizing the most critical data to a single trusted source within a cohesive data lifecycle, multi-entity MDM provides configurable process integration across multiple data domains.

Customer Data Integration (CDI). Processes and technologies for recognizing a CUSTOMER and their relationships at any touch-point while aggregating, managing and harmonizing accurate, up-to-date knowledge about that customer to deliver it ‘just in time’ in an actionable form to touch-points.
Product Information Management (PIM). Processes and technologies for recognizing PRODUCT ,SUPPLIER, and PRICING master data.
Data Governance (DG). Formal orchestration of people, process, and technology to enable an organization to leverage data as an enterprise asset.


Section A. ABOUT YOUR ORGANIZATION & ITS MDM INITIATIVE(S)
1A. Contact information.
Please be sure that you enter your email address to receive your free scorecard report from the MDM Institute on this topic. Additionally,
we will host a drawing to select five winners at random to receive a complementary pair of tickets (2) for your choice to attend an upcoming
"MDM & Data Governance Summit" conference (Frankfurt/London/Madrid/San Francisco/Sydney in 2Q 2011, Tokyo and Toronto June 2011, or New York City/Singapore October 2010). We also welcome you to join the 5,000+ recent attendees of these 2-3 day conferences as part of broader MDM and Data Governance community of experts (find us in LINKED IN as “MDM SUMMIT"). The five winners of two free conference tickets will be contacted by phone and email during September 2010. Offer not valid where prohibited by law.

2A. Primary business. Which of the following best describes your company's PRIMARY BUSINESS?




















3A. What is your company's ANNUAL REVENUE / TURNOVER (use US$1 = €1 & US$2 = £1)







4A. How would you characterize your ROLE concerning responses given in this survey?







5A. How would you RANK your SOURCES OF MDM ADVICE?
Most important Least important
1 2 3 4 5
Management consultants - e.g., AT Kearny, BCG, Keane
Systems integrators - e.g., Accenture, EMC, TCS
Research advisory firms – e.g., MDM Institute, Forrester, Gartner
Technical trade publications, - e.g., Billing World, DM Review, Wall St & Technology
Managerial publications, e.g., CIO Magazine


6A. What are the BUSINESS DRIVERS supporting your MDM initiatives
(If no program, what do you believe should be included in the initiative):















7A. What are the IT DRIVERS supporting your MDM program?
(If no program, what do you believe should be included in the initiative):













8A. How would you best describe your company's LEVEL OF INVESTMENT?











9A. How would you best DESCRIBE your organization's MDM INITIATIVE?












10A. If you are NOT considering implementation of MDM why not?












Section B. NEAR-TERM MDM BUDGET & EXECUTION REALITY
1B. What is the SCOPE of the current MDM PHASE?








2B. What is the anticipated DURATION of the current MDM PHASE?









3B. What is the STATUS of the current MDM PHASE?












4B. What is the total anticipated INVESTMENT COST of the current MDM PHASE?
Internal/external staffing, services, software, & hardware (use US$1 = €1 & US$2 = £1)










5B. How would you best describe the BUDGET STATUS of the current MDM PHASE? (fiscal or calendar)

















6B. When do you expect to make your next MDM SOFTWARE PURCHASE DECISION?







7B. Which MDM SOFTWARE SOLUTIONS are most likely to be on your SHORT LIST?

























































Section C. NEAR-TERM MDM HIRING
1C. What ORGANIZATIONAL STYLE is in place for your MDM initiative?









2C. How would you best describe your organization’s MDM TECHNICAL MATURITY LEVEL?







Definitions:
BASIC – Application-centric approach; meets business needs only on project-specific basis
 FOUNDATIONAL – Policy-driven standardization on technology and methods; common usage of tools and procedures across projects;
 ADVANCED – Rationalized data with data and metadata actively shared in production across sources
 DISTINCTIVE – Service-oriented architecture (modular components), integrated view of compliance requirements, formalized organization with defined roles & responsibilities, clearly defined metrics, iterative learning cycle
3C. Which MDM ROLES are in place (FUNDED/STAFFED)?


















4C. Which MDM ROLES are EXEMPT from current HIRING FREEZES?


















5C. Which SYSTEMS INTEGRATORS are most likely to assist in your EVALUATION PROCESS?
































6C. Which SYSTEMS INTEGRATORS are most likely to assist with your IMPLEMENTATION PROJECTS?