| College student Web use, perceptions of information credibility, and verification behavior MJ Metzger, AJ Flanagin, L Zwarun Computers & Education 41 (3), 271-290, 2003 | 749 | 2003 |
| What’s going on? Age, distraction, and multitasking during online survey taking L Zwarun, A Hall Computers in human behavior 41, 236-244, 2014 | 120 | 2014 |
| Narrative persuasion, transportation, and the role of need for cognition in online viewing of fantastical films L Zwarun, A Hall Media Psychology 15 (3), 327-355, 2012 | 86 | 2012 |
| Challenging entertainment: Enjoyment, transportation, and need for cognition in relation to fictional films viewed online A Hall, L Zwarun Mass Communication and Society 15 (3), 384-406, 2012 | 66 | 2012 |
| Doing what they say, saying what they mean: self-regulatory compliance and depictions of drinking in alcohol commercials in televised sports L Zwarun, KM Farrar Mass Communication & Society 8 (4), 347-371, 2005 | 48 | 2005 |
| School-based smoking prevention with media literacy: A pilot study. MC Bier, SJ Schmidt, D Shields, L Zwarun, S Sherblom, C Pulley, ... Journal of Media Literacy Education 2 (3), 185-198, 2011 | 43 | 2011 |
| Rating the TV ratings: One year out D Kunkel, WJM Farinola, KM Cope, E Donnerstein, E Biely, L Zwarun Menlo Park, CA: Kaiser Family Foundation, 1998 | 39 | 1998 |
| Deciphering the V-chip: An examination of the television industry's program rating judgments D Kunkel, WJM Farinola, K Farrar, E Donnerstein, E Biely, L Zwarun Journal of Communication 52 (1), 112-138, 2002 | 38 | 2002 |
| Ten years and 1 master settlement agreement later: the nature and frequency of alcohol and tobacco promotion in televised sports, 2000 through 2002 L Zwarun American journal of public health 96 (8), 1492-1497, 2006 | 34 | 2006 |
| Somebody versus nobody: An exploration of the role of celebrity status in an election L Zwarun, A Torrey The Social Science Journal 48 (4), 672-680, 2011 | 26 | 2011 |
| Effects of showing risk in beer commercials to young drinkers L Zwarun, D Linz, M Metzger, D Kunkel Journal of Broadcasting & Electronic Media 50 (1), 52-77, 2006 | 25 | 2006 |
| Getting universal primary tobacco use prevention into priority area schools: a media literacy approach MC Bier, L Zwarun, V Fehrmann Warren Health promotion practice 12 (6_suppl_2), 152S-158S, 2011 | 20 | 2011 |
| Assessing the validity of V-chip rating judgments: The labeling of high-risk programs D Kunkel, WJM Farinola, KM Cope, E Donnerstein, E Biely, L Zwarun, ... The alphabet soup of television program ratings, 51-68, 2001 | 18 | 2001 |
| How real is the problem of TV violence D Kunkel, L Zwarun, NE Dowd, DG Singer, RF Wilson Handbook of children, culture, and violence, 203-224, 2006 | 16 | 2006 |
| Evidence of the value of the smoking media literacy framework for middle school students MC Bier, L Zwarun, SA Sherblom Journal of School Health 86 (10), 717-725, 2016 | 12 | 2016 |
| Assessing outcomes of service learning in advertising courses L Zwarun Journal of Advertising Education 11 (1), 5-16, 2007 | 7 | 2007 |
| Finding a credible message to win hearts and minds of the Muslim world TB Christie, AM Clark, L Zwarun Global Media Journal 5 (8), 1-16, 2006 | 4 | 2006 |
| Transportation into Audio-visual Narratives: A Closer Look AM Reinhart, L Zwarun, AE Hall, Y Tian Communication Quarterly 69 (5), 564-585, 2021 | 3 | 2021 |
| Facts Aren’t Enough: Addressing Communication Challenges in the Pollinator Crisis and Beyond L Zwarun, GR Camilo The Palgrave handbook of international communication and sustainable …, 2021 | 3 | 2021 |
| WOULDN'T THEY LOVE TO KNOW: WHAT MAKES CONSUMERS TRUST WEB SITES ENOUGH TO DISCLOSE PERSONAL INFORMATION TO THEM? L Zwarun American Academy of Advertising. Conference. Proceedings (Online), 197, 2007 | 3 | 2007 |
Miriam MetzgerProfessor of Communication, University of California Santa BarbaraVerified email at comm.ucsb.edu
