Pride is deeply rooted in the fight for equity and justice for LGBTQ+ people. It is a space for the queer community to celebrate together in joy and self-affirmation. It provides an opportunity to bring awareness and acceptance of queer and trans identities. The month of June is Pride Month, when most of the Pride celebrations occur.

In 2019, LGBTQ+ adults globally held a combined buying power of approximately $3.7 trillion. Gen Z’s purchasing power is estimated to grow to $33 trillion by 2030, accounting for a quarter of all global income. Close to 20% of all Gen Z people identify as LGBTQ+. Many organizations have recognized that access to this "Pink Money" is significant for their success.

We designed 9 quick & easy questions intended to get you started. We would be happy to continue the conversation beyond these initial questions to help you build trust with the LGBTQ+ community and by building an authentic, inclusive culture.

Please contact us at training@hughlane.org