David Danto’s Post

Certainly nothing is stirring up more talk in my industry than generative AI. As a senior technical writer in the software space, I'm having to consider if our customers are going to be asking generative AI programs to answer their questions instead of coming directly to our documentation or even Google. Will generative AI find our documentation and provide accurate answers? Can we leverage generative AI in our product or documentation sites to allow customers to generate custom help documentation for their specific questions?

David....Here is my 2 cents: Creative content is a hot emerging technology because it can leverage AI to generate and personalize content for many different audiences/situations. AI can create that new content from scratch from just about anything- tweets, stories, weather, news, music etc. It may be the one emerging tech that can help make the office space somewhere where we want to be - by creating the right content, messaging, and delivering it by using algorithms that match the people that have returned to the space- based on their interests, and habits. Of course- great content needs great displays and that should be a discussion that happens hand in hand. Too often we allocate $$ to items that have a SKU first and do not give the proper amount of mindshare to the creative that makes those displays POP!

I believe the most important emerging technology is generative AI. The amount of output one person or for an entire organization can save is extremely significant as long as there are processes and policies put in place to ensure their values are upheld and it is easily integrated within their existing workflow.

1. Considering more in general the collaboration fields: automatic generated content from AI such as meeting recap or notes, action items, video highlights... 2. Easy (on front end) to adopt interopt between all the main platforms both from client desktop, web app or rooms (a lot has already been done but something is still missing) 3. Define a standar for mixed reality or VR and start to interact in an effective way with videoconference platforms

Identity verification is critical and AI will enhance as well as challenge Cyber threats. It's now being used as an offensive detection via ' good-'bots' to fight existing bad actors use of the same. True I.D. will prevail from my lens.

Intuitive UI design and ease of use along with full interior with Windows and AD and Exchange. Thin client like Zoom (easy, fast, minuscule learning curve) as opposed to Teams and Webex. I see more and more companies going to Zoom and primary collab and tolerating Teams as a backup.

Okay, a strange hot take on this one. It's not. The most important one isn't the one that's emerging. It's the one that will emerge next. Indoor GPS (IPS), Hidden Television, projected 3D fires, are all available now (I sell all of these things) but they're not even what's emerging, in fact they've been around for a while now. So what's most important? Whatever comes next that will be even more important to the general public.

It's not emerging yet, but we'll need something to identify deep fakes. With the rise of AI, deep fakes are going to become a critical issue, helping to spread disinformation and more. Technology to identify what is rea and what is fake will be critical.

Dave, long-time no see, trust you are well. I would say that integrated voice biometric identity is one of the most important emerging technologies in our industry. Deception, theft, privacy breaches, fraud, and bad actors continue to win at a torrent pace, victimizing many and eroding consumer confidence one incident at a time. The post Covid changes we've seen businesses make to stay alive - offer more and more convenience to do business remotely based on trust have increased risk and make it even more important for us to know who we are speaking to. Voice biometrics is an easy, and cost effective way to protect conversations, reduce risk and work with confidence. Woven into collaboration, transactions, and communications, its importance becomes even more significant.

AI is a broad term that’s floating around right now, but I think that there are many ways that AI will transform our industry. For UC solutions where there are several possible combinations of hardware and software, an AI program that incorporates fuzzy logic could lead to engineers making faster decisions on systems designs. It not only streamlines the process but can help mitigate risks of system errors. From an operations standpoint, AI can’t replace a person installing a solution- it can’t use power tools or lift displays. But it could help problem solve for systems errors and ultimately speed up the process. These are just a few examples of how I see AI influencing and transforming the way we do things in the AV industry.