Backlink
What Are Website Backlinks?
Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings:
- https://www.camcallender.com/2016/06/grow-your-business-with-shopify-tools.html
- https://www.thisinfernalracket.com/2018/03/my-go-to-sleep-essentials.html
- http://www.beautiesunlocked.co.uk/2016/08/cocktail-masterclass-at-radisson-blu.html
- https://www.marketingnetworkblog.com/2017/04/the-9-best-shopify-apps-to-increase.html
- https://www.primewatch.com.ng/2017/12/how-grow-your-business-online-must-read.html
- http://blog.sabinroth.com/2016/11/your-businesss-marketing-plan-5-ks.html
- https://www.sucits.com/2016/03/top-3-reasons-to-embrace.html
- http://www.phaseevolution.com/2016/04/how-to-lucid-dream.html
- https://www.kimekwu.com/2016/10/the-effects-of-sleep-paralysis.html
- https://www.mammiapappia.com/2018/01/what-lack-of-sleep-does-to-your-body.html
Why Are Backlinks Important?
Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.
So the more of these “votes” you have, the higher your site will rank in Google and other search engines.
Using links in a search engine algorithm is nothing new. In fact, backlinks formed the foundation of Google’s original algorithm (known as “PageRank”):
- http://www.justin-urbas.com/2017/12/smart-business-ideas-for-millennials-in.html
- http://www.ashleybarrettdesigns.com/2012/09/diy-pallet-ottoman.html
- http://www.mondaymorningmindfulness.net/2014/11/good-grief.html
- https://www.bootcocktails.com/2014/12/rum-302-lets-try-some-tiki-cocktails.html
- http://www.teenyandthebee.com/2010/04/week-nine.html
- http://www.abcsofcaregiving.com/2018/06/guest-post-how-seniors-can-feel-more.html
- https://blog.de-stressvets.com/2012/05/insomnia-part-3-sleep-medications-can.html
- https://www.nicksbeerblog.com/2013/12/surly-cynicale-review.html
- https://blog.zwotausend.de/2014/12/a-successful-way-to-control-infrared.html
- http://www.babywiseandbeyond.com/2014/01/teaching-your-baby-how-to-fall-asleep.html
What Types of Backlinks are Valuable?
Not all backlinks are created equal.
In other words, if you want to rank higher in the SERPs, focus on quality backlinks.
Put another way:
- A single quality backlink can be more powerful than 1,000 low-quality backlinks.
- As it turns out, high-quality backlinks tend to share the same key traits.
1: They Come From Trusted, Authoritative Websites
Would you rather get a backlink from Harvard… or a random guy’s website?
As it turns out, Google feels the same way.
This concept is known as “Domain Authority”. Essentially, the more authority a site has, the more authority it can pass on to your site (via a link).
For example:
- https://www.subsonichobby.com/2012/12/diy-clover-leaf-antenna.html
- http://www.pandaowldesigns.com/2012/07/story-of-never-ending-blanket.html
- https://www.ibogirlliving.com/2018/07/my-hcg-diet-weight-loss.html
- http://www.maxbetsport.online/2016/07/winning-football-betting.html
- https://www.infiniteinone.com/2018/01/download-vidmate-hd-video-downloader.html
- https://www.worryfreetrades.com/2009/01/investment-fluctuation-reserve.html
- https://english.worldmediawebsite.com/2018/08/fortnite-skins-update-rare-royale.html
- https://www.riseofophir.com/2018/08/philippine-stock-market-for-beginners.html
- http://www.mavensmovievaultofhorror.com/2014/02/utero-press-release.html
- https://www.gyanjarahatke.org/2018/03/cryptocurrency-and-its-trading-in.html
2: They Include Your Target Keyword In The Link’s Anchor Text
As a reminder, anchor text is the visible text part of a link.
In general, you want your links to have anchor text that includes your target keyword.
In fact, a recent industry study found a correlation between keyword-rich anchor text and higher rankings for that keyword.
Now, a quick word of warning:
You don’t want to go overboard with keyword-rich anchor text. In fact, Google has a filter in their algorithm called “Google Penguin”.
Google Penguin filters out websites that use black hat link building strategies. And it specifically focuses on sites that build backlinks with exact match anchor text:
- https://www.shinhailey.com/2013/11/christmas-diy-poker-cards.html
- https://www.self-gaming.com/2018/03/real-cricket-18-apk-data-thanks-to.html
- http://www.dhirendrakrpandey.com/2010/09/add-video-location-in-your-video.html
- https://www.sebastianbraganza.com/2018/10/Best-Viral-Marketing-Tools-that-might-not-know-about.html
- https://www.fakrulpsd.com/2015/12/rent-car-letterhead.html
- https://www.sketchwarehelp.com/2017/05/in-sketchware-how-to-create-calculator.html
- http://www.fishdan.com/2015/10/october-is-cyber-security-month.html
- http://www.shanghaijacked.com/2014/04/state-of-e-cig-supply-chain-in-china.html
- https://www.ehsincblog.com/2017/04/osha-delaying-enforcement-date-of-new.html
- http://www.parentingbible.com/2012/06/symbaloo-social-bookmarking.html
Source: backlinks