How To Use Bing Ads to Boost Your Business

Bing Ads is your one-stop shop for advertising your business on the Bing search engine and other properties owned by Microsoft. Bing Ads gives you access to a wide range of advertising tools to advertise your business. From display ads to video ads, from site links ads to callout ads, from keyword ad extensions to location extensions, and many other types of ads in Bing Ads, there are ample options for advertisers. But with all these different advertising tools available within Bing Ads, how do you choose which ones will work best for your business? This article will provide tips on how to use Bing Ads as a powerful marketing tool that can help grow your business.

Create a Campaign in Bing Ads

Bing Ads is a hybrid ad format that uses both online and offline channels. To create a campaign, sign into your Bing Ads account at the Bing Ads dashboard. From the dashboard, click on the Campaigns tab and select the Create a New Campaign option. Now, you will be taken to the campaign creation wizard. The first step in creating a campaign is to choose your ad type. You can choose between three types of ads: Display Ads, Interstitial Ads, and Video Ads.

Get The Exact Design You Need For Your Business In Less Than 5 Minutes

… With NO Technical or Design Skills Required!

Set Your Ad Copy Exactly as You Would in Google Ads

If you have been using Bing Ads for a while, you will notice that the default ad copy for your Bing Ads ads is different from the default ad copy for your Google ads. Bing Ads defaults to using a more traditional ad copy where you will notice more emphasis on the benefits of the product and less emphasis on the features of the product. For example, if you have been using Bing Ads for a while and you have your Google Ads ads set to the default settings, you might notice that the ad copy in Bing Ads is slightly different and this ties in with Bing Ads’ goal of leveraging and augmenting on the search engine’s strong brand image and user trust to drive more conversions.

Use Intelligence to Find the Ideal Audience for Your Business

The first step in using Bing Ads is to find ways to use the platform effectively. To do this, you can use Bing Ads’ intelligence tools to discover how to best use the platform. Bing Ads’ intelligence tools let you find the right audience for your business and help you optimize your ad copy and creativity to maximize your return on investment (ROI) from your ad spend. Let’s say you are an insurance agency and you want to use Bing Ads for back-end sales and marketing. One way to use Bing Ads to help with this is by using the Bing Ads audience report to find the best audience for your business. The Bing Ads audience report can help you find the best audience for your business based on factors such as location, device, language, browser type, and more.

Get The Exact Design You Need For Your Business In Less Than 5 Minutes

… With NO Technical or Design Skills Required!

Use Site-link ads to drive more clicks and conversions

Site Links ads are ads that show up when the user enters a URL that starts with the advertiser’s ad title and ad copy. If a user clicks on a sitelink ad, they will be taken to the advertiser’s website. The user experience of a sitelink ad is useful because it tells the user that they have already been to the website they were just browsing on and provides an easy path to the product the user wants. With Bing Ads, you can create Sitelinks ads. Sitelinks ads are ads that show up on the search results page when the user enters an ad title that leads the user to a sitelink ad. The best part about sitelinks ads is that they can also redirect the user to a different page on the landing page if the person clicks on the ad and clicks on the sitelink. The user experience of a sitelink ad is also useful because it tells the user where they can click to go for the information they need.

Use Video Ads to Reach Targeted Audiences

Video ads are perfect for reaching highly targeted audiences who are most likely to convert to customers. With the ability to create video ads that last up to 15 seconds, you have the luxury of showing users a product in action without having to rely on a written description to explain the benefits of the product. Video ads are also perfect for targeting highly targeted audiences such as people who regularly search for certain keywords and people who frequently use smartphones to search for products. There are also custom audiences that allow you to create a video ad that targets a specific person such as an executive or a manager. With video ads, you can also create ads that lead viewers to purchase a product by letting them try it for free.

Get The Exact Design You Need For Your Business In Less Than 5 Minutes

… With NO Technical or Design Skills Required!

Use Callout Ads to Drive Conversions from Leads

Callout ads let you create ads that drive conversions from leads. With callout ads, you can create an ad that directs users to click on a specific action within your website that corresponds to an offer you have already put on your website. Callout ads are useful for targeting leads because they provide a clear path to converting the user to a purchase. With callout ads, the callout ad will be the first thing the user sees, and it will direct them to click on the callout ad and take the desired action. A good example of a callout ad would be an insurance company that offers a free consultation. If a user lands on the website via a search engine, they will see the callout ad directing them to click on it and the callout ad can look like the following:

Bottom Line

With so many different ad options available in Bing Ads, it can be difficult to know where to start. However, the best way to utilize the vast amount of features and tools available in Bing Ads is to start by using Bing Ads’ intelligence tools to discover where to begin. Once you have found the platforms you feel most comfortable with, you can quickly gain experience and optimize your ads for maximum ROI. With experience, you will be able to create more effective ads for your business and hopefully gain more customers.

By: Rashaad T. For VisualzMarket.com

If you found this article useful & would like to see more content and help us grow, please donate by using any of the below crypto addresses