ACCESS TO THIS TRAINING IS NOW CLOSED TO THE PUBLIC.
I WILL OPEN ACCESS UP TO IT AGAIN IN MARCH.
I’m about to teach you a valuable concept borrowed from memory athletes – people who compete in memory competitions.
It’s a method that you can use to create more memorable content.
At the end of this post, I will also offer you the chance to purchase access to a recording that will teach you ways that you can apply this method in the content you create.
It will give you the advantage over other content marketers and content creators in 2023.
And if you keep reading, you’ll learn below how you can listen to the first 12 minutes of my training also for FREE.
Plus, you’ll learn how you can get a free copy of my book.
But first, are you reading to learn the valuable concept we can borrow from memory athletes?
MOONWALKING WITH EINSTEIN
I once read a really interesting book called, “Moonwalking with Einstein: The Art and Science of Remembering Everything”.
That’s a weird title, huh?
Are you wondering what it’s about and what it can teach you about content marketing?
Check out this description of the book from the publisher:
“Moonwalking with Einstein recounts Joshua Foer’s yearlong quest to improve his memory under the tutelage of top ‘mental athletes.’
“He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist’s trade to transform our understanding of human memory.
“From the United States Memory Championship to deep within the author’s own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.”
It was a really interesting book because I ended up learning a lot about memory, all while being caught up in the story of whether Joshua would win the U.S. Memory Championships or not.
Today I just want to share one interesting fact from the book.
It’s a fact that will reveal to you why you can’t possibly survive as a content marketer (or a business trying to create content to attract prospects) if all you create is generic content.
THE MEMORY TECHNIQUE THAT CAN IMPROVE YOUR CONTENT MARKETING
Here’s the fact that Joshua shares in his book.
“The principle underlying all memory techniques is that our brains don’t remember all types of information equally well.”
He goes on to say that our brains are good at remembering visual imagery, but not so good at remembering words or numbers.
Don’t miss the powerful secret he reveals here…
“The point of memory techniques is… to take the kinds of memories our brains aren’t good at holding on to and transform them into the kinds of memories our brains were built for.”
Did you catch that? Don’t miss it.
Read it again if you have to.
Why? Because it’s the key to getting your content marketing noticed and consumed instead of being ignored by the reticular activating system in your prospect’s or customer’s brain.
Joshua says one last thing I want you to hear. He says…
“The general idea with most memory techniques is to change whatever boring thing is being inputted into your memory into something that is so colorful, so exciting, and so different from anything you’ve seen before that you can’t possibly forget it.”
You might not realize it, but you have just read the problem and the solution we all face today.
It’s the only solution in a world with the ever-growing problem of information overload.
THE 3 BASIC REVELATIONS FROM THIS MEMORY TECHNIQUE YOU MUST UNDERSTAND
Let me repeat the basics to make sure you didn’t miss them:
1. Our brain doesn’t remember all types of info equally well.
2. It remembers visual things, but not words and numbers so well.
3. You must change boring input into something “so colorful, so exciting, and so different from anything you’ve seen before that you can’t possibly forget it.”
WHAT THIS MEANS TO YOU AS A CONTENT MARKETER
Here’s what I want you to understand: The method memory athletes use (converting boring content into colorful content) is the same method YOU must use when creating content marketing.
You have to learn how to take the information you want to communicate and make it colorful, interesting, and memorable.
That’s what I want to teach you to do.
I’ll teach you how to do that by teaching you what I call the “31 Types Of Content We All Crave.“
A CHEF WITH ONLY TWO INGREDIENTS?
Can you imagine a top chef trying to create an appealing dish with only one or two ingredients?
They might be able to pull something off, but it would not be as desirable as one in which they could use a variety of ingredients.
If you want any hope of getting through to your audience, you must expand what you offer on your “content menu.”
The only way to do that is by learning the secret of using the “31 Types Of Content We Crave.”
Once you understand the types of content that people crave you will be able to use them to spice up your writing and create content that people will happily consume.
WHAT MY “31 TYPES OF CONTENT WE CRAVE” WEBINAR COVERS
In this webinar, I reveal:
- The main barrier that is keeping your audience from ever getting your message (a Neurological reason your content is ignored)
- How to break through that barrier
- The 31 types of content that everyone craves
- 3 famous people who have used the methods I teach you and have become successful from it
- How to use these 31 types of content to spice up your content, so you can create content that is engaging, memorable, and influential
- The exact process I use to create engaging content (I take you step-by-step through my process)
All that to say…
I reveal to you little-known methods influential content creators use to craft content that’s powerful, effective, and successful.
WANT TO TAKE A SNEAK PEEK AT MY TRAINING?
LISTEN TO THE FIRST 12 MINUTES
What B2B Content Marketers Said About This Training When I Taught It to Them
“Scott is a fantastic speaker. His presentations grab your attention from the very start, then keep you on the edge of your seat for the entire duration. Scott had an audience of B2B content marketers hanging on his every word. Scott’s presentation sparked so many ideas that the subsequent Q&A with audience members ran long. Being a good sport, Scott stayed until every last question was answered.”
– Dennis Shiao
“The title of Scott’s presentation was completely misleading and that’s a good thing. For most audiences, the phrase ‘types of content’ denotes the different content assets: data sheets, white papers, infographics, news releases, etc. Currently, there are many content experts who talk about content strategy and content assets – talks that have become content cliché. Scott’s presentation, on the other hand, was about the different emotional triggers that content should elicit and evoke – a truly brilliant and novel approach.”
– Alok Vasudeva
By the way, in case you’re wondering what gives me the right to teach you these things…
Who Am I?
My name is Scott Aughtmon.
- I’ve been using content marketing since way before the term was invented.
- I’ve written for top websites like ContentMarketingInstitute.com, MarketingInsiderGroup.com, Problogger.com, and others.
- I’ve discovered the oldest example of content marketing that’s known to exist.
- I taught marketing at UC Berkeley Extension in Belmont, CA.
- I’ve taught a group of successful B2B content marketers in Silicon Valley how to use the method I’m going to teach you.
- I’m the author of the book 51 Content Marketing Hacks: Extraordinary Lessons on Creating Content That Will Help You Sell More and Gain More Customers, which was nominated for Smallbiztrends.com’s 2016 “Small Business Book Awards.”
YOUR INVESTMENT TO GAIN ACCESS TO MY WEBINAR RECORDING?
You only pay $99 to access the video recording that you will be able to watch on this site.
Along with your purchase, you will also receive these extras below.
EXTRAS
- An AUDIO recording of the webinar that you can listen to.
(You listen to it online or download and listen to it later.)
Not only will you have access to the recording, but you can also…
- Allow anyone staff member from your business to access the recording.
(Just please do not share it with any person who is outside of your business or who is not a staff member. They need to pay for the recording. Otherwise, it’s stealing.)
LIMITED-TIME BONUS: A FREE COPY OF MY BOOK
LIMITED OFFER:
I’m currently not offering my book as a bonus to the public.
Testimonials About My Book
“Before writing a word for the web, read Scott Aughtmon’s new book. It will turbocharge your brain. Great book with great stories.”
- Al Ries – Author of the best-selling book Positioning: The Battle For Your Mind
(Voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.)
“I was able to get a preview copy of this book, and I loved it. This is an excellent resource for marketers or business owners that are trying to build an engaged audience over time. I love the simple use of companies employing content marketing strategies, and how any-sized business can implement simple steps to build a loyal readership.“
Joe Pulizzi – Founder of ContentMarketingInstitute.com and the largest in-person content marketing event in the world, Content Marketing World.
HOW THE VIDEO TRAINING, EXTRAS, AND BONUS WILL BE DELIVERED
After you you click the button below to order, you will be taken to the order page.
Once you fill out and submit the order form, you will be taken to a thank you page and then automatically be sent an email to the password-protected area to access everything.
(After you submit your order, you will have access to everything within 5 minutes or less.)
EVERYTHING YOU GET
Again, here’s everything you’ll get today…
| WHAT YOU GET | VALUE |
| Audio recording of my training | $79 |
| Anyone on your staff has access to the recording | $99 x number of staff |
| Free copy of my book (until midnight on 1/11/23) | $.9.99 |
| 31 Types of Content We Crave Video recording | $99 |
| TOTAL VALUE | $187.99 (if you don’t have staff) |
| YOUR INVESTMENT | $99 |
| SPECIAL OFFER FOR COPYWRITERS PODCAST | $79 until 3/31/23 |
CLICK THE BUTTON BELOW TO GET THE VIDEO RECORDING OF MY WEBINAR, AND THE EXTRAS, FOR ONLY $99.
Special Offer for Listeners of David Garfinkel’s Copywriters Podcast
As a listener of Copywriters Podcast, you can have access to my training for only $79 and get my book, 51 Content Marketing Hacks below for free.
THIS SPECIAL OFFER ENDS AT MIDNIGHT ON 3/31.
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MY PERSONAL GUARANTEE
If for any reason you decide that the information you learn isn’t unique, immediately helpful for you in creating intriguing content to attract prospects and valuable in creating content that engages your customers, then please ask for a refund. I will gladly give you one. No questions asked. (*You will have 60 days to claim this refund.)
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