In addition to menopause awareness, October also marks the arrival of Breast Cancer Awareness Month, an annual campaign that places an emphasis on the importance of regular screenings. While we highly encourage you to donate directly to organizations like the Susan G. Komen Fund, National Breast Cancer Foundation, Inc., The Pink Agenda, and others, a number of beauty and fashion brands, like Estée Lauder and Jimmy Choo, are also donating thoughtful portions of their sales through Halloween and beyond to anchor current and future breast cancer initiatives.
To help you narrow down a few ways to shop your favorite products while making a difference, we've curated a short list of companies pledging upward of 10 percent of their profits this month (and some through 2023) to breast cancer research.
amika
Amika has maintained an ongoing partnership with the organization HairToStay—which works to fund scalp-cooling technology to cancer patients in need—since 2018. This year, in addition to donating 1 percent of all online sales from loveamika.com to HairToStay, amika has also released a limited-edition version of its beloved Soulfood Nourishing Mask, with $4 from each individual sale benefiting the charity.
AnaOno x ThirdLove
Dana Donofree founded the bra label AnaOno after overcoming breast cancer when she was 27. AnaOno includes bras specifically designed for post-surgery, meeting an underserved need on the bra market, in addition to styles catering to a range of sizes and needs. The brand’s vital work caught ThirdLove’s attention, and for Breast Cancer Awareness Month, both labels are donating care packages to cancer patients and survivors through nonprofit Living Beyond Breast Cancer.
Beachwaver
Beachwaver is donating 100 percent of its net proceeds from the Polynesian Pink Sugar Fragrance, Polynesian Pink Sugar Fragrance Roller Ball, and Charcoal Shampoo Bar to the Young Survivor Coalition, which aims to improve the quality of life of young adults affected by breast cancer.
Bobbi Brown Cosmetics
The total percentage of the purchase price of each of these high-shine gloss duos from Bobbi Brown Cosmetics is being donated to the Breast Cancer Research Foundation through June 30, 2023, or while supplies last.
Bumble and bumble
It's no secret that Bumble and bumble hair essentials are known for being salon quality. In celebration of Breast Cancer Awareness Month, the brand is pledging 50 percent of profits from its top-rated Hairdresser’s Invisible Oil Heat/UV Protective Primer (up to $80,000) in support of The Estée Lauder Companies’ Breast Cancer Campaign.
Clinique
Clinique is donating up to $500,000 to support breast cancer awareness, with $10 from each jar of Moisture Surge sold benefiting the Breast Cancer Research Foundation.
Dr. Jart+
In addition to a new pink ribbon look, Dr. Jart+ has pledged the total purchase price of its limited-edition Cicapair Tiger Grass Sleepair Intensive Mask, which uses centella asiatica to soothe and moisturize skin as you sleep, to breast cancer awareness funding.
Elemis
Elemis's lightweight and supremely hydrating Collagen Marine Cream is now available with a pink tint for Breast Cancer Awareness Month, with the brand donating a minimum of $25,000 total to The Pink Agenda.
Estée Lauder
This year marks the 30th anniversary of The Estée Lauder Companies' Breast Cancer Campaign, and to celebrate, the brand has released a pink ribbon version of its BAZAAR Skincare Award-winning Advanced Night Repair Serum in addition to donating up to $268,000 to the Breast Cancer Research Foundation through June 23, 2023, or while supplies last.
ghd
Another longtime Breast Cancer Awareness Month supporter, ghd is giving back. This season, $20 of every purchase from its limited-edition Orchid Pink collection (which is currently on sale) will benefit The Pink Agenda, a nonprofit organization dedicated to raising money for breast cancer research and care.
imPRESS
During October, you can shop a range of limited-edition pink press-on nails from the experts at imPRESS to support breast cancer awareness, as 10 percent of sales benefits the Breast Cancer Research Foundation.
Jimmy Choo
Jimmy Choo is donating 20 percent of proceeds from an annual pink product edit to the Breast Cancer Research Foundation.
Jo Malone
As a part of The Estée Lauder Companies’ Breast Cancer Campaign, Jo Malone is offering shoppers a limited-edition bottle of its floral Peony & Blush Suede Cologne, with 50 percent of the purchase price donated to the Breast Cancer Research Foundation, up to $60,000.
KISS
If you've already snagged a set or two of imPRESS's pink-themed nails this month, we also recommend adding a pair of KISS lashes to your shopping cart, as 10 percent of proceeds from these limited-edition buys will also support the Breast Cancer Research Foundation.
La Mer
When you purchase a 15-milliliter version of La Mer's culty Crème de la Mer The Moisturizing Cream now through June 30, 2023, 100 percent of proceeds will benefit the Breast Cancer Research Foundation, up to $110,000.
Lele Sadoughi
During Breast Cancer Awareness Month, Lele Sadoughi is donating 10 percent of profits from its bejeweled Pink Crystal Knotted Headband to the American Cancer Society, which features a velvet finish plus 14-karat gold-plated settings.
Mango
Mango has raised more than one million euros for breast cancer research since partnering with Fero, a European cancer research institute, in 2008. For the last five years, its collaboration has included an annual clothing collection where 100 percent of proceeds benefit Fero’s research.
megababe
Through October, megababe is donating 10 percent of its pink deodorant sales to the Breast Cancer Research Foundation, including full- and travel-size versions of the aluminum-free Smoothie Deo and Rosy Pits Daily Deodorant.
Naked Cashmere
Naked Cashmere has supported the Breast Cancer Research Foundation with an annual collection since 2017. So far, the label’s cuddly cashmere wraps and accessories have funded 5,540 hours of breast cancer research by raising $280,000 for the Breast Cancer Research Foundation. A portion of proceeds from this year’s cashmere lineup will raise both stats even more.
Origins
As a partner to the Breast Cancer Research Foundation since 1994, Origins has donated more than $600,000 in support of the cause. This month through June 23, 2023, the brand is donating 100 percent of proceeds of its limited-edition Ginger Souffle Whipped Body Cream.
Ralph Lauren
For 22 years, Ralph Lauren’s Pink Pony initiative has raised funds for two missions: narrowing disparities in cancer care and providing access to vital treatments during earlier stages of cancer. If an item is embroidered with a pinky RL pony, 25 percent of the purchase is donated.
Sézane
Several do-good, look-good initiatives are baked into Sézane, including one for year-round breast cancer awareness efforts. One hundred percent of profits from a select pink item, plus 10 percent of profits from denim, are donated to the Women's Cancer Research Fund on the first Wednesday of every month—not just October.
Wander Beauty
You can de-puff your under-eyes for a good cause when you shop the rose gold version of Wander Beauty's best-selling Baggage Claim Eye Masks this month. The brand is donating 20 percent of each Baggage Claim purchase made directly on its website to the Breast Cancer Research Foundation, up to $15,000.
Tiffany Dodson is currently the associate beauty commerce editor at Harper’s Bazaar, where she specializes in trend forecasting, building relationships with major and emerging brands, and crafting shopping stories—from holiday gift guides to product road tests. Tiffany's work has previously been featured in outlets like SELF, Bustle, and Teen Vogue, and she's been quoted as a commerce and beauty expert in publications and platforms like The Business of Fashion and NPR’s Life Kit podcast.
Halie LeSavage is the fashion commerce editor at Harper's BAZAAR. Her style reporting covers everything from reviewing the best designer products to profiling emerging brands and designers. Previously, she was the founding retail writer at Morning Brew and a fashion associate at Glamour.