Robert Mock’s Post [Video]

Costco Wholesale has just launched Ocean's Halo Trayless (no plastic tray) Seaweed Snacks! Walmart provided us with a trayless "trial" a couple years ago in ~10% of stores... and then decided to take it nationally last year. It simply worked (for the planet, for consumers, and for retailers) - Trayless outperformed the traditional plastic packaging, and by a lot! We are now beginning to see our biggest competitors adopt trayless, and all of our private label customers are asking for it. I am proud of our entire team for taking the risk to break the mold (literally) - so excited to see the results. We knew our industry and category needed to innovate packaging and say good-bye to the plastic tubs and trays, so it is fantastic to see the plan work out for all... and yes, even for our competitors as the change is good and was long overdue. #packaging #change #noplastic #trayless #oceanshalo #costco #walmart