SPONSORED BY TRANSITIONS®

When you walk into any eyecare practice, one of the first things you notice is what’s on display. Whether it’s a sleek frame wall or an eye-catching lens demonstration area, what’s showcased does more than fill space. It can help invite curiosity, spark conversation and guide decision making. To support eyecare professionals in making the most of these moments, Transitions Optical created the Transitions® Points Plus program. Through this program, practices can earn points and redeem them for a variety of interactive patient merchandising tools and more.

THE POWER OF EXPERIENTIAL MERCHANDISING
Research shows that 65 percent of consumers say they are visual learnersi, which means that the way a product is displayed can strongly influence how it’s perceived. In retail environments, this visual connection can translate into real business impact. According to retail merchandising executives, displays lead to an average sales increase of 24 percent.ii This creates a powerful opportunity for eyecare professionals to curate displays that not only attract attention, but also enhance the patient experience and strengthen recommendations.

INTRODUCING THE TRANSITIONS® POINTS PLUS PROGRAM
The Transitions® Points Plus program makes it easy for independent eyecare professionals to turn their Transitions® lens sales into practice-building rewards. It’s designed to support staff and patient education, merchandising efforts and ongoing learning.

Here’s how it works:

  • Step 1: Become A Transitions® Certified Expert by completing a series of short modules on light modulation and Transitions® products. Once completed, we will also highlight your practice on our Transitions.com “Where To Buy” locator, letting potential patients know you’re an expert on light modulation. To become a Transitions® Certified Expert, join our program online at TransitionsPRO.com/Education or participate in one of the Transitions® Certified Live Virtual events.
  • Step 2: Sell Transitions lenses and earn points. For each pair of Transitions lenses you sell, enter a few details from your Certificate of Authenticity on our “Enter a Pair” page. Then, watch your points grow and track your progress toward earning your desired items. Each pair of Transitions lenses sold is five points earned*, and redeemable items start at just 10 points!
  • Step 3: Redeem points. Ready to redeem? Visit our “Redeem My Points” page, agree to the Terms & Conditions, and make your redemption selection. Accumulated points can be redeemed for premium offerings like evaluation pairs of Transitions lenses, stylish merchandising displays, lens demonstration tools and even brand merchandise like the Ray-Ban® iconic tote bag and keychain that your patients will love.

GET STARTED TODAY
Whether you’re refreshing your merchandising area, elevating your expertise with Transitions training and certification or simply looking for new ways to enhance your practice, the Transitions® Points Plus program gives you the tools to make it happen. You already make great lens recommendations, now you can earn access to tools that help enrich the patient experience.

Learn more and register now at TransitionsPRO.com/PointsPlus.

i. Zopf, R. et al. (2004). “Attentional modulation of the human somatosensory evoked potential...” Cognitive Brain Research, 20(3), 491–509.
ii. Path to Purchase Institute.
*Qualifying Jobs are defined in the Promotion Terms & Conditions and exclude purchases that may be paid for, in whole or in part, by a federal health care program. “Federal health care program” is defined at 42 U.S.C. §1320a-7b(f) and includes Medicare, Medicaid, TRICARE and certain other government-funded health care programs and plans.