Making Light Of The Dreaded Elevator Pitch
How to create one and when not to use it
Published in
4 min readJul 7, 2021
The eye of many a publisher or editor has been caught by a good sharp elevator pitch. It’s a great idea but you know what…? It’s a terrible analogy. However, let’s leave that aside for the moment, and look at one sure-fire way to create a good concise pitch. I’m going to use genre fiction because it’s a crowded market and…
