as usual tumblr is acting very high and mighty about knowing things that other people might not know, and getting very meanspirited about twitter refugees who haven’t heard of goncharov. additionally, there’s a lot of misinformation and jokes floating around that are probably just confusing a lot of people further, which is kind of unfair. the reason you’ve never seen goncharov is because until pretty recently nobody had since the 1970s!

tumblr has always had a thriving community of lost media enthusiasts, and the search for goncharov was kickstarted on here in 2020 after the discovery of a pair of shoes with a label that seemed to promote martin scorsese’s goncharov, a mysterious mafia movie nobody had ever heard of, leading to the ironic ‘this idiot hasn’t seen goncharov’ meme. however, under the surface, a few intrepid lost media excavators wondered, why hadn’t they seen goncharov? was this movie a total hoax?

then in late 2020- an event that got somewhat lost in the jumble of tumblr’s destiel election haze- gonch-heads found an interview with columbia pictures studio head david begelmen (best known for an embezzlement scandal that would be revealed a few years later) that mentioned goncharov. recently the unearthed movie has received praise for its striking visuals, for being a movie truly ahead of its time for the intended 1973 release, so people are often surprised to learn that goncharov was one of the all time production clusterfucks at columbia.

the interviewer quotes begelmen saying, “We don’t say that word [Goncharov],” in a tone that comes across almost scolding. when asked for clarification, he adds: “You know in theater they have the Scottish play? We have that ****ing Naples movie.”

when you look into it, it’s easy to see why goncharov was internally considered a cursed production. there are more thorough posts out there about all the disasters on the set of goncharov, but i’ll go over the two big ones. the enigmatic presence of ilya was created by practical necessity. his role was originally much larger, before the actor died on set (from a heart attack supposedly unrelated to the filming), and much of his part had to be scrapped. studio shakeups as columbia nearly went bankrupt (not helped by goncharov’s ambitious budget) and moved shooting from gower street to burbank resulted in much of the physical film going missing, thought to be destroyed until nearly 15 years later. around this time, rather than attempt to go into reshoots for an expensive nightmare led by a rookie director, the filming was canned completely.

i think because scorsese is so high profile now, people forget that in 73, he was barely scorsese. he was an up-and-coming director with some borrowed clout, but goncharov was a costly mistake that nearly ended his career. there’s a reason he rarely speaks about it. this was only compounded by matteo j.

a lot of people out there will tell you that j was the real director of goncharov, and this is false, if not an understandable mistake. matteo j has been off the grid for decades now and there’s a lot of speculation about who he was, his involvement with the original goncharov project, and why he went underground. there are rumors that he ran afoul of the actual mafia, but in my opinion that’s just sensationalism- you might as well say that the goncharov curse took him out. all we REALLY know is that he was at some point an employee of columbia pictures who gained access to the lost reels of goncharov.

j may at best be responsible for compiling his recovered goncharov footage in the late 80s, into a film which he tried to release in italy in partnership with procacci, who was attempting at that time to break into production and due to the low profile and attempted studio coverup at columbia was not fully aware of the film’s history. there are conflicting accounts of how much influence j’s editing has on the film, with some people considering him basically the marcia lucas of goncharov, and others believing him to be an opportunist taking advantage of a mostly-finished piece of art for his own gain.

obviously the studio intervened before the film’s actual release, but much of the promotional material including the poster, the shoes, etc. came from this time. it seems that columbia came to some kind of agreement with j vis a vis distribution and profits, probably in the hopes of cashing in on scorsese’s by then ascended name, which was of course splashed across the top of every goncharov poster you can find. however, the release was called off a second time once scorsese himself got wind of it.

and that seemed to be the end of it. the completed goncharov went into the columbia vault, with only a handful of misremembered bootlegs and chopped-up local tv airings even attesting to the fact that it ever existed, until a leaked copy appeared with no warning on archive.org. this seems to have been a prelude from a disgruntled netflix employee to the distribution of the film through the service (although, of course, in inferior aspect ratio, ‘remastered’ and with several scenes edited). you can still find copies of the original film on archive if you want to experience it as… well, it’s hard to say what the ‘intended’ goncharov experience is with such a complicated history behind it, but as close to intended as we can get. i don’t know if scorsese has softened on j’s version of the movie after all this time, or if he’s just let his grudge over it go. all i know for sure is that goncharov really has earned the title of the greatest mafia movie never made