24 min
Scaling B2B Tech Companies in Southeast Asia/Asia Pacific: Pierre Martensson, Founder and Managing Partner of The Scale Factory (based in Singapore) Bamboo Capitalist
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- Entrepreneurship
Pierre Martensson (from Sweden), is a former door-to-door vacuum cleaner salesperson turned serial entrepreneur/angel investor who founded The Scale Factory; which supports B2B SaaS companies scale throughout APAC while investing into their growth.
Key Points-
The Scale Factory is a semi-venture capital/semi-go to market consultancy for B2B SaaS startups. It has invested in 7 companies in Southeast Asia and beyond. Ideal client profile: already have a team in place, have a product or technology that makes a difference in the value chain, have some kind of traction in the market, have financial backing to take on the opportunity of aggressive scale in Asia; typically already between Series A and Series B funding rounds, and should be able to achieve $500K to $1 million USD in annual recurring revenue. The Scale Factory portfolio tech companies include: Kavai, a conversational advertising platform, HIREQUOTIENT, an AI powered HR candidate resume/CV screening technology. Big believer in the following tech company verticals; advertising tech, marketing tech, HR tech, education tech, fintech, and proptech. What to consider when looking to make the jump to Southeast Asia, either on a personal or career level: Pierre's general advice for B2B SaaS companies to consider when looking to scale in Asia Pacific would be: 60% of world GDP is generated in this part of the world and really where we see growth happening over the next few decades. Take a bite sized approach, come to the region and team up with successful companies, get outside and get feedback on your product before defining how to take on the opportunity. Dip your toes in for a few months before taking next steps, Asia Pacific isn't complex but it is fragemented- but the upside is humongous.
Resources-
Bamboo Capitalist: https://www.bamboocapitalist.com
The Scale Factory: https://www.thescalefactory.net/
Pierre Martensson Email: Pierre@thescalefactory.net
Pierre Martensson (from Sweden), is a former door-to-door vacuum cleaner salesperson turned serial entrepreneur/angel investor who founded The Scale Factory; which supports B2B SaaS companies scale throughout APAC while investing into their growth.
Key Points-
The Scale Factory is a semi-venture capital/semi-go to market consultancy for B2B SaaS startups. It has invested in 7 companies in Southeast Asia and beyond. Ideal client profile: already have a team in place, have a product or technology that makes a difference in the value chain, have some kind of traction in the market, have financial backing to take on the opportunity of aggressive scale in Asia; typically already between Series A and Series B funding rounds, and should be able to achieve $500K to $1 million USD in annual recurring revenue. The Scale Factory portfolio tech companies include: Kavai, a conversational advertising platform, HIREQUOTIENT, an AI powered HR candidate resume/CV screening technology. Big believer in the following tech company verticals; advertising tech, marketing tech, HR tech, education tech, fintech, and proptech. What to consider when looking to make the jump to Southeast Asia, either on a personal or career level: Pierre's general advice for B2B SaaS companies to consider when looking to scale in Asia Pacific would be: 60% of world GDP is generated in this part of the world and really where we see growth happening over the next few decades. Take a bite sized approach, come to the region and team up with successful companies, get outside and get feedback on your product before defining how to take on the opportunity. Dip your toes in for a few months before taking next steps, Asia Pacific isn't complex but it is fragemented- but the upside is humongous.
Resources-
Bamboo Capitalist: https://www.bamboocapitalist.com
The Scale Factory: https://www.thescalefactory.net/
Pierre Martensson Email: Pierre@thescalefactory.net
24 min