July 11, 2007 - 8:54 A.M.
Why online banking has stalled: Annoying, confusing, frustrating Web design
2 comments- IT TOPICS:E-Business & Web 2.0, Internet
Many banking Web sites just aren't very user-friendly. That's the conclusion of a study by Web usability experts Change Sciences Group Inc. In order to grow beyond the tech-savvy early adopters, online banking needs substantial upgrades in usability. (Think: Mom and Pop.) The study looked at 16 online banking sites and found:
- 50% have page layout problems that make information hard to find.
- 69% lack design elements that help users stay focused and on track.
- 50% make entering data through forms harder than it needs to be.
- 63% ask users to do things that many see as annoying.
Nevertheless, some bank sites obviously "get it" better than others. The three best sites overall are:
1. Wachovia
2. Bank of America
3. Marshall & Ilsley (M&I)
More study results are here.
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