Selective marketing for environmentally sustainable tourism

S Dolnicar, F Leisch - Tourism management, 2008 - Elsevier
The natural environment represents the main resource for many tourism destinations and
tourists are increasingly interested in spending their vacation in unspoilt natural areas. …

Selective marketing to environmentally concerned wine consumers: a case for location, gender and age

N Barber, DC Taylor, S Strick - Journal of consumer marketing, 2010 - emerald.com
Purpose – The purpose of this study is to segment the respondents using their location,
gender and age as well as their statements about environmental involvement, knowledge and …

[BOOK][B] Marketing for sustainable tourism

X Font, S McCabe - 2018 - api.taylorfrancis.com
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism.
Sustainability marketing can, however, use marketing skills and techniques to good …

Which hotel guest segments reuse towels? Selling sustainable tourism services through target marketing

LK Cvelbar, B Grün, S Dolnicar - Marketing for Sustainable …, 2019 - taylorfrancis.com
This paper reviews and evaluates the wide range of supply and demand side measures
employed and tested to reduce the environmental impacts of tourist accommodation. It focuses …

Are green tourists a managerially useful target segment?

S Dolnicar, K Matus - Journal of Hospitality & Leisure Marketing, 2008 - Taylor & Francis
Environmental sustainability in tourism has received significant attention among destination
managers and researchers alike. Yet the range of measures proposed to reduce the …

[PDF][PDF] MANAGEMENT OF SUSTAINABLE TOURISM DEVELOPMENT: A MARKETING APPROACH

DK PAVLOVIĆ - Language Editing: Filomena Škare, 2013 - researchgate.net
All relevant international organizations (WTO, WTTC) and academics (ie Butler, Cole, Razak)
project tourism as being a phenomenon that will continue to grow and develop well into the …

Measuring environmentally sustainable tourist behaviour

E Juvan, S Dolnicar - Annals of Tourism Research, 2016 - Elsevier
This study reveals substantial variation in estimates of the proportion of tourists behaving in
an environmentally sustainable manner. Results indicate that the variation is explained by (1…

[PDF][PDF] Rural tourism sustainable management and destination marketing efforts: Key factors from communities' perspective

CH Chin, MC Lo, T Ramayah - Journal of Sustainable …, 2016 - researchgate.net
Selective marketing for environmentally sustainable tourism. Tourism Management, 29,
672-680. http://d x.doi.org/10.1016/j.tourman.2007.07.010 …

Identifying tourists with smaller environmental footprints

S Dolnicar - Journal of sustainable tourism, 2010 - Taylor & Francis
This paper identifies which information about tourists serves as the best predictor of their pro-environmental
behavior at home and on vacation. If a small set of predictors can be …

[PDF][PDF] Green Marketing Activities Of Green Star Hotels In Concept Of Sustainable Tourism

M Gulmez, I Karayun, SB Hasiloglu - omeka.ibu.edu.ba
Due to increasing of global warming, the activities and studies about environmental
consciousness and environmentally awareness are adopted by green star hotels and concept of …