What is Canonical Tag & Canonical Tags SEO impact?

What is a Canonical Tag?

A canonical tag is an HTML attribute that helps search engines determine the preferred version of your website's content. It is used when you have similar or identical content on different web pages that you want to avoid getting penalized for duplicate content. Canonical tags are placed in the head section of your website's HTML code, and they tell search engines which version of the content they should index and crawl.

Canonical Tags' SEO Impact:

Canonical tags have a significant impact on your website's SEO because they help ensure that the search engine crawlers correctly index your website's content. If you have several pages with similar content, without a canonical tag, the search engine crawlers may not know which one to index.Consequently, your website's ranking will suffer, and you will lose organic traffic. Using canonical tags also helps avoid duplicate content penalties and improves your website's crawl budget efficiency.

How to Implement Canonical Tags:

Canonical tags are not complicated to implement. However, implementing them incorrectly can hurt your website's SEO. It is, therefore, advisable to hire an SEO service in Kolkata to help you with the implementation process. At a basic level, to implement canonical tags, you need to add a rel=canonical tag to the head section of the duplicate pages you want to prioritize. The rel=canonical attribute should point to the URL of the preferred version of the content.

Best Practices for Canonical Tag Implementation:

When implementing canonical tags, there are best practices that you need to follow to maximize their SEO impact. Here are some tips that we, Digital Piloto, a distinguished digital marketing company in Kolkata, follow:

The canonical URL should be the one with the highest-quality content.

Use absolute URLs in your canonical tags.

Implement canonical tags on all pages with duplicate content.

Add self-referencing canonical tags to your website's homepage.

Avoid using canonical tags for unrelated content, as search engines may penalize you for deceptive practice.

Conclusion:

Canonical tags are a critical element of your website's SEO strategy. They help search engine crawlers understand your website's content and avoid penalties for duplicate content. By hiring an SEO agency in India like Digital Piloto, you can ensure that your canonical tags are correctly implemented and optimize your website's search engine ranking. At Digital Piloto, we offer customized SEO services that cater to the unique needs of your business. Contact us today to learn how we can help your business rank higher on search engine results pages.

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