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Wednesday, October 17, 2012
Marketers Increase Digital Media Spend for Multicultural Outreach
Funds are coming from traditional marketing and incremental budgets
As both digital media and multicultural outreach become more popular marketing techniques, US marketers are beginning to combine the two efforts.
This focus on Hispanic consumers makes sense given that they are the most populous and fastest-growing minority group, increasing by 3.1% since 2010, according to the US Census. But even though Hispanics are growing in number, and the LGBT community in particular is growing in influence, digital budgets for multicultural outreach remain mostly on the low end.
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